Specialist, Digital Marketing

Seattle, WA time type Full time posted on Posted Today job requisition id REQ202111-008 About Accolade
Accolade (Nasdaq: ACCD) provides millions of people and their families with an exceptional healthcare experience that is personal, data driven and value based to help every person live their healthiest life. Accolade solutions combine virtual primary care, mental health support and expert medical opinion services with intelligent technology and best-in-class care navigation. Accolade’s Personalized Healthcare approach puts humanity back in healthcare by building relationships that connect people and their families to the right care at the right time to improve outcomes, lower costs and deliver consumer satisfaction. Accolade consistently receives consumer satisfaction ratings over 90%. Role overview Accolade, is a personalized healthcare and benefits solution that dramatically improves the experience, outcomes and cost of healthcare for employers, health plans and their members. The marketing team is looking for a Specialist, Digital Marketing. The ideal candidate will be data-driven and have proven success managing both paid search and paid social marketing and digital advertising campaigns. The Specialist, Digital Marketing will create new campaigns and own bid management and optimization that supports marketing strategy and programs. The keys to success in this role is the ability to manage multiple campaigns across several channels. Position is located in Seattle. A day in the life…

• Collaborate cross functionally with member and demand program marketing team members to achieve project goals
• Create and deploy new campaigns (PPC, paid social, display, remarketing) utilizing web and desktop platforms
• Develop keyword lists and ad copy for paid search campaigns
• Develop and deploy paid social campaigns to support member engagement and customer acquisition to goal targets
• Proactively identify and implement campaign improvements and optimizations
• Create and manage member audiences to reach engagement goals of our customers
• Develop and track ad performance with a framework mindset across digital publishers and ad networks
• Create campaign and other digital reporting to illustrate digital program efficacy
• Monitor new trends in search and other digital advertising to make recommendations for marketing and the business
• Manage new digital advertising cross functional projects and campaigns from initiation to completion
• Work with the business stakeholders to define expectation, calendar timelines and deliverables of campaign flight dates

What we are looking for…

• Bachelor’s Degree in Marketing, Business, or related field
• 2-3 yr experience managing Google and Microsoft paid search campaigns
• 2-3 yr experience managing Facebook, Twitter, LinkedIn paid social campaigns
• Familiarity with Google Analytics or other third-party analytics and optimization tools
• Working knowledge of Microsoft Office other digital marketing tools that enable digital marketing success
• Excellent communications skills to support monthly and quarterly performance reporting
• Excellent verbal and written communications skills, high degree of professionalism, and strong attention to detail
• Must have the ability to multitask and work within firm deadlines
• Experience with SEO/competitive analytics tools for keyword research a plus
• Agency/client experience preferred

Where permitted by applicable law, candidates must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered, if not currently employed by Accolade, Inc. The Company will provide reasonable accommodations to qualified employees with disabilities or for a sincerely held religious belief. Please note that a request for exemption due to a personal preference not to receive a vaccine is not protected by law. All requests for exemptions from this mandate shall be directed to the Company recruiter who shall route the request to the Company’s human resources department. What is important to us. Creating an enduring company that is hyper-focused on our culture and making a meaningful impact in the lives of our employees, members and customers. The secret to our success is:
We find joy and purpose in serving others
Making a difference in our members’ and customers’ lives is what we do. Even when it’s hard, we do the right thing for the right reasons.
We are strong individually and together, we’re powerful
Trusting in our colleagues and embracing their different backgrounds and experiences enable us to solve tough problems in creative ways, having fun along the way.
We roll up our sleeves and get stuff done
Results motivate us. And we aren't afraid of the hard work or tough decisions needed to get us there.
We’re boldly and relentlessly reinventing healthcare
We're curious and act big - not afraid to knock down barriers or take calculated risks to change the world, one person at a time. Accolade is an Equal Opportunity and Affirmative Action Employer committed to advancing an inclusive environment for all qualified applicants and employees. We provide employment opportunities, without regard, to any legally protected status in accordance with applicable laws in the US. We are committed to help ensure you have a comfortable and positive interview experience.
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