Search Marketing Manager

Are you ready for a change? At GS1 US, employees at every level play a vital role and provide a meaningful voice on issues that affect consumers across the country. We are a small company with a world-class culture. We make a huge impact on the way the world does business.
What is in it for you:
We offer the opportunity to use your passion and expertise for search marketing to make an impact on the way the world does business. You’ll do this at a high-performance company with a world class culture where effective collaboration is valued above all else.
You will play a vital role within the organization by contributing to the evolution of the digital strategy. You will also be empowered to make daily optimization decisions for natural and paid search programs.
Finally, you will be highly visible. Multiple teams, including senior leadership, will view you as a trusted partner and resource on all things related to search engine optimization and management optimization.
Who you are:
You have a deep understanding of both organic and paid methods for driving awareness, acquisition, adoption, and purchase of promoted products and services. You have strong, hand-on experience with advertising and search platform (e.g. Google Ads, Google Search Console, SEM Rush, Trade Desk, Media Math, DV 360, or similar tools). And you’re looking for an opportunity to do this work in an environment where your efforts matter and will get noticed.
You thrive in an environment that asks you to roll up your sleeves. You are also highly analytical and have advanced Excel skills. You use the information you obtained from rolling up your sleeves and combine that with some great problem-solving skills to draw conclusions and devise recommendations based on your findings.
Finally, you are someone who seeks out opportunities to collaborate with great people – great people are everywhere at GS1 US, so there are plenty of opportunities.
What you will do:
In short, you will be accountable for successfully overseeing paid and organic search to support the ecommerce goals of GS1 US. The primary responsibility of this role is to manage the ongoing performance of search to deliver against company objectives.
A few other responsibilities of the role include:

• Drive SEO programs, including technical, content, and SEO in partnership with internal teams.
• Partner with the media agency to support ecommerce campaign activities for Paid Search (PPC) campaigns, including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, plan management etc.
• Contribute to the development and execution of marketing strategies for natural and paid search campaigns, including developing roadmaps, test plans, and risk/benefit analysis; as well as analyzing results and developing actionable insights.
• Identify and communicate SEM and SEO findings to the broader team, regardless of the medium (in person, PowerPoint, email, etc.)
• Work closely with internal teams to identify and fully understand needs, campaign performance objectives, and opportunities to grow.
• Collaborate with the media agency and internal partners to successfully deliver tasks and meet timeline requirements.
• Actively monitoring on-line marketing trends, industry tools, and internal cross-team key learnings.

Ready to be part of a team that believes the identification of everything makes anything possible? Apply today – we can’t wait to hear your story.
GS1 US is an Equal Opportunity Employer - All qualified applications will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, or national origin
GS1 US is not accepting unsolicited resumes from search or staffing firms. All resumes submitted by search or staffing firms to any employee at GS1 US via-email, internet or directly without a valid written search agreement will be deemed the sole property of GS1 US, and no fee will be paid in the event a candidate is hired by GS1 US.