Product & Application Manager

Title: Product & Application Manager - Air Movement & Fire Safety

Reporting to: President

Location: USA

Main Purpose:

The role comprises of two essential aspects which will contribute to the execution of the companys strategic plan:

• Product Management: You will own the US Product Range and its development and be required to understand and translate the voice of the market & its requirements into tangible improvements to align the US Air Movement product range to the market demands.
  

• Application Management: You will be able to support, champion and drive the companys ambition to establish its presence in our chosen core segments. This includes, but is not limited to, promoting, and representing the company in the marketplace to build equity in the brand as a technical application ambassador for our customer base. This includes involvement in key Industry Bodies and customers.

You will be responsible for defining, executing & measuring the success of the individual product/market strategies as well as coordination of new product introduction with the engineering team.

Product Range will be manufactured in our US Plant and will require continual improvement to achieve the business plan goals. There will be OEM / Private label products which will be sold through the rep channels and will form part of the range. Alignment with the UK Centre of Excellence is key and will involve working with the UK Engineering & Product Management functions

You will manage the full product life-cycle from market investigation, through product development to launch and finally, withdrawal; coordinating these activities with the local team.

Key Responsibilities:

• Preparation of product marketing plans:
  • Developing the value proposition
  • Working with the marketing functions to deliver marketing collateral and sales tools
  • Collation of market knowledge and development of commercial plans
    • Identify market requirements
    • Market & product segmentation
    • Product specification and positioning
    • Route to Market opportunities/requirements
    • Investigation & validation of NPI opportunities
    • Pricing policy
    • Product training
• Ensure the effective management of the product life cycle by ensuring:
  • Right product
  • Attractively positioned
  • Pricing strategy
  • In the right channels
  • Effectively promoted, internally & externally
  • Supported by appropriate sales tools
  • Continuous innovation

• Interface with key functions within the business:

  • Sales
    • Give & Receive Market intelligence
    • Business development strategy & planning
    • Training & development of rep network and team on Product & Application matters
  • Product launches.
  • Reporting:
    • Update revenue & IM reporting by product/market/segment
    • Review progress against plans
  • Engineering
    • Ensuring alignment of engineering and commercial specifications for NPI
    • Product care
    • Compliance
  • Selection Tools Team:
    • Data management
    • Maintenance
    • Contribute to Process/system Improvement & new developments
  • Marketing:
    • Support literature & Technical Content
    • Web
• • Technical & Application Ambassador:
    • Represent the company in the marketplace as Key player within the industrial bodies.
    • Support the Sales Function for all application needs to facilitate sales
  Build image and brand position within key designers.

• Implementation of product & project plans.
• Revenue and profitability growth.

Demonstrated results in positive growth and clear business development.

Developing and maintaining detailed product plans.

Strong experience in creating customer value, and building the value proposition

Demonstrates strong negotiation skills and excellent emotional intelligence when dealing with customers.

Fluent English

Experience of Voice of the Customer tools and methods.

Has existing contacts and customer base that can bring to the role.

Technical Skills & Industry Knowledge

Strong Aerodynamic grounding from either industry or education background (or both)

Provide access to a strong personal network of high-quality contacts, bringing value to the role and company.

The ability to understand and interpret highly technical information for a wider audience.

Demonstrate a passion for the product/services

Fluent in Microsoft Office Suite including strong Excel skills

Understanding of value proposition sales tools and techniques

Provide access & platform to build Brand in local market through industry body representation.

Understanding of manufacturing and product development

Personal Attributes

Customer focussed.

Very strong and effective communicator with key stakeholders, both internally and externally

Experience of providing leadership from within a multi-functional team.

Strong attention to detail and demonstration of fact based thinking

Hold a valid passport and Full Driving license

Be willing to travel abroad as required to meet with customers, suppliers, attend industry events

Ability and capacity to grow in the role and Woods Air Movement Ltd

5+ years industry experience in a commercial role (sales, marketing, product management)

Experience of building collaborative relationships with customers and/or strategic partners

Experience within a manufacturing organisation

Experience within technical / engineering organisations

Experience of working in a multinational environment / Org.

Solid evidence of leadership skills within cross functional teams

The ability to communicate effectively with different stakeholder groups (commercial, technical, internal, external)

Has experience of breaking down silos

Qualifications

Degree or comparable industry experience.

Full driving licence

Valid Passport

Technical background (education / hands on)

This job description is not regarded to be totally exhaustive of all duties and activities required by the post. The post is subject to the needs of the business and will develop and change in line with prevailing market conditions, competition and strategic development.