Marketing Specialist

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Scheduled Hours: Monday – Friday 8:00 AM – 5:00 PM

Handi Quilter, the worldwide leader in longarm quilting machines and accessories has an immediate, full-time, Marketing Specialist position available. Handi Quilter is an innovative company that provides quilters with the highest quality products and service. We pride ourselves in having a great work environment. We offer competitive salary and benefits.

The Marketing Specialist will ensure that our longarm products, services, and product lines resonate with current and potential customers. The Marketing Specialist works closely with senior management and oversees a talented team of designers, and web and video managers.

Together with the Director of Marketing, the Marketing Specialist is responsible for developing, implementing and executing marketing initiatives and activities for the Handi Quilter brand, including campaigns (print, web, social media, broadcast, etc.), events, and sponsorships. The Marketing Specialist reports to the Director of Marketing. This position is located in North Salt Lake City, Utah. This is not a remote position.

Primary Responsibilities and Accountabilities:

• Understand the voice of the Quilter to help develop and execute strategic plans
• Manage cross-functional activities associated with brand development, product launches, lead generation and tracking
• Manage product development initiatives that include initiation and fulfillment of design briefs for product, packaging and collateral materials.
• Write marketing copy, edit manuals and documents, help create collateral as needed to meet deadlines.
• Coordinate closely with the sales and product development teams for product promotions, product launches and product support
• A willingness to listen, comprehend, and think creatively and innovatively
• Other duties as assigned

Requirements

• BS Degree in marketing or business; equivalent combination of education and added work experience considered
• 2+ years of relevant work experience in marketing (experience in a quilting or crafting environment is a plus)
• Ability to think strategically within a team environment
• Project management, planning and campaign management skills are critical.
• Strong analytical skills, business savvy and the ability to multitask.
• Strong planning, priority setting, interpersonal and cross-functional team management skills
• Strong MS Office skills including Excel, PowerPoint, Word and Project.
• High degree of proficiency with Adobe Suite, including InDesign, Illustrator, and Fireworks
• Excellent written and verbal communication skills
• Budget-management skills and proficiency
• Professional judgment and discretion that comes from years of experience in the field
• Analytical skills to forecast and identify trends and challenges
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, SEO, drip marketing, production, etc.

Benefits

We offer a generous benefit package, including:

• Multiple medical and dental plan options after 30 days (with company contributions to the premium costs).
• Healthcare savings account with company contribution.
• Flexible spending accounts.
• Company-paid employee assistance program for you and your household.
• Company-paid life, AD&D and short-term disability insurance.
• Vision insurance.
• Other voluntary life and income replacement plans.
• 401(k) retirement plan with company match.
• Generous paid time off benefits.
• Employee discounts at all Premier Needle Arts companies!