Marketing Manager

Job Title: Marketing Manager

Company: ASM Global

Department: Sales and Marketing

Facility: Broward County Convention Center

Reports to: Director of Sales and Marketing

FLSA: Salaried - Exempt

SUMMARY:

To manage and execute the functions of the Marketing Division of the Broward County Convention Center through media and public relations, online and digital marketing, sponsorship, advertising, promotional activities, and marketing collateral. Enhances the image of the facility and promotes goodwill in the community.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Work with DOSM to create, develop, and execute presence at industry events to include booth development, show advertising & sponsorship, institutional advertising campaign, collateral development, and travel.
• Create, implement, and manage the BCCC social media strategy and content creation.
• Responsible for identifying and coordinating all branding opportunities.
• Responsible for overseeing the client and attendees experience survey program, in collaboration with ASM Global's Corporate Office.
• Develop social media channel specific strategies that play to each outlet's strengths, with a plan to measure success and identify potential adjustments to the strategy.
• Monitors; analyzes data; creates management reports and detailed evaluations of social media strategies.
• Remains current with emerging internet marketing trends, tactics, strategies, and technologies.
• Responsible for creation and development of the Marketing and Advertising Plan.
• Establishes and maintains relationships with media, industry influencers and key community and strategic partners.
• Acts as point of contact for media relations. Create media awareness and exposure of the convention center and its events through the distribution of press releases, publicizing of photo opportunities, guided building tours, and organization of press conferences.
• Oversees the development and implementation of an advertising and publicity campaign to create regional, national, and international awareness of the facility.
• Works with facility lessees in the creation and supervision of marketing plans for events when required, to include all available services, public relations, media placement, direct mail, promotional development, non-profit opportunities, etc.
• Create, develop, and execute special events, such as FAM trips, anniversary celebration, and client forums.
• Create and execute advertising and public relations for the facility, but not limited to managing the advertising budget, negotiation of media buys, supervise all created advertisement and placed media, serve as a liaison to advertising/design agency and public relations firm, supervise publication of quarterly newsletters, and write press releases for upcoming events.
• Assists in the development of marketing materials and procedures to have the Sales and Marketing Departments function effectively as an in-house agency.
• Aggressively seeks new contacts and maintains working relationships with all media representatives, civic and industry organizations, corporate promotional contacts, and event and booking representatives.
• Oversee special promotional events and campaigns.
• Remains current on national and international trends in the industry and local market changes to best serve the facility.
• Oversee the creation and execution of a minimum of four self-produced community events a year.
• Develops and maintains facility website.
• Manage the signage/sponsorship opportunities within the convention center including vendor packages, sales materials, proposals, sales calls, and contracts.
• Work with Visit Lauderdale and assist the BCCC Sales team in accomplishing sales and marketing goals.
• Uses sales and marketing principles to promote the facility.
• Responsible for the creation of facility ads both for print and digital.
• Responsible for prospecting, selling, cultivating, and maintaining the corporate sponsorships, for the building in both new and renewal business.
• Responsible for overseeing, coordinating and executing all aspects of corporate partnership fulfillment.
• Work with the sales & marketing department on opportunities to cross sell corporate partners.
• Responsible for creating and implementing new ideas and opportunities that will drive revenue for the building.
• Plan and create the BCCC Annual Report.
• Prepare various reports on public relations progress, marketing efforts/results, demographics, and economic trends. Provide assistance and staff support to Director of Sales and Marketing and the General Manager.
• Manage the BCCC brand.
• Manage external relationships and outside agencies hired to assist in BCCC marketing efforts.
• Serve as a liaison with industry representatives, the public and other convention center departments, and divisions.
• Maintains, updates and monitors website content and analytics.
• Other duties as assigned.

SUPERVISORY RESPONSIBILITIES:

This position assists in the supervision of the Marketing Coordinator and carries out supervisory responsibilities in accordance with ASM Global policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding disciplining employees in conjunction with Human Resources; addressing complaints and resolving problems.

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND EXPERIENCE:

B.A. degree from four (4) year College in Marketing, Advertising, Public Relations, Communications or Journalism required.

Five (5) years minimum experience with demonstrated success in marketing, strategy, and media initiatives from concept to completion.

Three (3) years minimum experience with social media platforms and marketing program development and implementation.

Three (3) years minimum experience with Adobe product, such as Photoshop, Illustrator, and InDesign required.

SKILLS AND ABILITIES:

Technical Skills: Possess a comprehensive knowledge of the application of social media web technology, search trends and social media innovation.

Communication: Organizes and expresses ideas and information clearly, using appropriate and efficient methods of conveying the information. Must have exceptional command of the English language, oral and written. Presents information professionally with poise and confidence in front of an audience. A proven record of online engagement and listening. Demonstrated ability to perform as a pragmatic and responsive ambassador of the company.

Relationship Building / Networking: Builds rapport with a variety of people and develops alliances to work together toward common goals.

Negotiation Skills: Listens to all points of view and negotiates compromise.

Integrity: Consistently demonstrates honesty, fairness, trustworthiness.

Analytical Thinking: Breaks down problems and issues into components and analyzes the costs, benefits, opportunities, and risks associated with each alternative solution.

Initiative: Works independently to solve problems. Looks for opportunities to take on more responsibility.

Productivity: Meets standards of productivity as defined for the level and position.

Quality of Work: Demonstrates concern for the accuracy and quality of work and takes steps to correct mistakes and improve the overall product.

Status Reports: Keeps manager, and if appropriate, others informed of progress and obstacles in a proactive manner.

Versatility: Able to take on a variety of different tasks and roles within the organization.

COMPUTER SKILLS:

Demonstrated proficiency with the following: Microsoft Office Suite (MS Word, MS Excel, MS SharePoint, and MS Outlook) Digital and Social Media Tools such as (WordPress, Facebook, LinkedIn, Instagram, and Twitter) and Monitoring Tools such as (Social Media Insights, TV Eye, and Google Analytics).

CERTIFICATES, LICENSES, REGISTRATIONS:

Google Analytics Certification preferred.

PHYSICAL DEMANDS:

These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of the Marketing Manager Job. Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions of the Marketing Manager Job.

While performing the responsibilities of the Marketing Manager Job, the employee is required to talk and hear. The employee is often required to sit and use their hands and fingers, to handle or feel. The employee is occasionally required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. Vision abilities required by this job include close vision.

WORKING CONDITIONS:

While performing the responsibilities of the Marketing Manager, these work environment characteristics are representative of the environment the Marketing Manager will encounter. Reasonable accommodations may be made to enable people with disabilities to perform the essential functions of the Marketing Manager Job.

Incumbent works in an office setting with minimal adverse exposure to environmental hazards. The noise level in the work environment is usually quiet to moderate.

This job description is subject to change.

EOE.DFWP