Manager Vertical Marketing
- Full-Time
- Waukesha, WI
- Generac Power Systems
- Posted 2 years ago – Accepting applications
Job Description
Company Generac Power Systems
Name Manager Vertical Marketing
Req # 57736
Location Waukesha IS
Employment Type Full Time
Shift 1st
At Generac, Our People help make the world safer, brighter and more productive. United by our Values, people with diverse backgrounds and points of view work together to ensure our global customers have peace of mind. We are a team of builders and doers who share a passion for innovation and a desire to outpace others. As an inclusive workplace, we empower our employees to embrace diversity in all forms, celebrate our differences, and treat everyone with equity and respect. At Generac, our success is powered by Our People.
It’s a challenge, and an invitation. Most importantly, it’s an opportunity to join an industry leader. There’s never been a better time to work at Generac. We’re shaping the market and investing in new companies and new technologies. Our rapid growth equals rapid career advancement opportunities for those who want to be challenged and enjoy a fast-paced, high-performance culture.
The Vertical Marketing Manager is accountable for development, implementation and ownership of marketing campaigns and programs for Generac’s Energy Services initiative. The successful candidate will support the achievement of company sales goals and objectives. He/she is responsible for planning, budgeting, project management, implementation, and success metrics (KPIs) of partner programs and lead generation initiatives.
Essential Duties and Responsibilities :
Develop highly effective vertical marketing campaigns / programs and product launch objectives, strategies and plans in alignment with the overall corporate strategic sales goals and objectives.
Position Generac as a thought leader in the Energy Services space. Develop, test and implement campaigns that concisely communicate new, complex business models to the target audience.
Identify and cultivate close relationships with key customer and account contacts. Identify potential new business opportunities as well as prospective customers who may benefit by utilizing Generac’s wide range of product solutions.
Participate in and educate key contacts at industry events/association meetings.
Provide direction and assistance to specific vertical market, increasing sales and market potential by strategically generating growth within the sector.
Collect, analyze, and summarize economic, industry and market data. Provide an analysis of primary and secondary data across vertical market, channel and region for business management. Research markets, trends, competitors and products to provide critical positioning intelligence.
Working closely with market research team, gather vertical market, customer, category, channel and product information, (e.g. sales reports, industry data, etc.) to get a pulse for the business within the assigned vertical market. Understands vertical market and synthesizes data into facts and trends that provide the basis for actionable marketing plans.
Work cross-functionally (e.g. sales team and other departments) to support line reviews. Coordinate line review activities including category and product presentations, development of marketing and merchandising plans, promotional materials, sales analysis and new product planning, collaborating with sales, brand and product management.
Execute customized and targeted vertical marketing plans within area of responsibility. Develops specific sales tools and materials to educate and communicate opportunities to a specific market and end user.
Champions projects for assigned vertical markets and facilitates cross-functional communication and education to ensure overall project and business success. Identifies and manages project dependencies and critical paths and communicates regularly with project stakeholders. Proactively manages scope changes, identifies potential crises, and devises contingency plans.
Works cross functionally to build detailed product commercialization plans to ensure an effective product launch within assigned market.
Align with product marketing managers to identify well-defined target audience(s) and messaging for marketing campaigns/programs.
Partner with cross-functional team to develop lead generation process / program for Energy Services.
Working with Energy Services team members to develop and manage specific topical brochures and website materials, focused case studies and customer success stories.
Be the team diplomat to the Generac Industrial Power online presence team to ensure Energy Services messages are included and blasted accordingly, which may include creation and management of separate online presence specific to the team
Support team with any specific tradeshow, conference, webinar actions, which may include representation at such events.
Interact with web development team for any specific customer-facing tools or website projects desired by team.
Diplomatically negotiates constantly shifting priorities.
Act as SAP Super User within functional area as assigned.
Ideal candidate should be flexible for sporadic domestic travel at 10-15% level.
Minimal Qualifications:
Bachelor's degree in Marketing, Business or related field.
Minimum of 3-5 years of marketing and/or project management experience including identifying project scope, drafting project plans, coordinating and leading project meetings, and identifying and tracking issues and action items, etc.
Analytical skills capable of organizing and maintaining components of a project life-cycle.
Strong working knowledge of typical desk-top computer software applications (such as MS PowerPoint, MS Word, MS Project, MS Excel, MS Access) to develop compelling presentations and analyze data.
Previous experience using SAP or equivalent ERP. Other Qualifications: Leadership Principles
You have Integrity to do the right thing and walk to talk
You’re Innovative, experiment and push boundaries, you have great ideas that have break through results
You lead with Agility and learn in the moment and set the pace for success
You have a strong connection with People and are a talent champion
You foster a Team Environment and take pride in our organization and understand working together achieves results
You lead with Excellence through continuous improvement and a drive to win
Great Reasons to work for Generac:
Competitive Benefits: Health, Dental, Vision, 401k and many more
State-of-the-art facility with an onsite gym, walking trails, café, free parking and many employee activities
Scheduled events throughout the year that allow our employees, both current and retirees, to gather together and enjoy their time with their families and co-workers
Enjoy summer hours (Memorial Day – Labor Day)
Pride! When a storm strikes, Generac employees always rise to the occasion. Each time a storm hits many employees volunteer their time with the customer support team or on the production line while others go right into storm-affected areas to repair generators
We believe in having fun. From minor celebrations to major events, our employees balance their work by building a strong culture of teamwork and collaboration through a variety of occasions, including our Fun Days.
Product loan and discount programs
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
Apply to this Job
Name Manager Vertical Marketing
Req # 57736
Location Waukesha IS
Employment Type Full Time
Shift 1st
At Generac, Our People help make the world safer, brighter and more productive. United by our Values, people with diverse backgrounds and points of view work together to ensure our global customers have peace of mind. We are a team of builders and doers who share a passion for innovation and a desire to outpace others. As an inclusive workplace, we empower our employees to embrace diversity in all forms, celebrate our differences, and treat everyone with equity and respect. At Generac, our success is powered by Our People.
It’s a challenge, and an invitation. Most importantly, it’s an opportunity to join an industry leader. There’s never been a better time to work at Generac. We’re shaping the market and investing in new companies and new technologies. Our rapid growth equals rapid career advancement opportunities for those who want to be challenged and enjoy a fast-paced, high-performance culture.
The Vertical Marketing Manager is accountable for development, implementation and ownership of marketing campaigns and programs for Generac’s Energy Services initiative. The successful candidate will support the achievement of company sales goals and objectives. He/she is responsible for planning, budgeting, project management, implementation, and success metrics (KPIs) of partner programs and lead generation initiatives.
Essential Duties and Responsibilities :
Develop highly effective vertical marketing campaigns / programs and product launch objectives, strategies and plans in alignment with the overall corporate strategic sales goals and objectives.
Position Generac as a thought leader in the Energy Services space. Develop, test and implement campaigns that concisely communicate new, complex business models to the target audience.
Identify and cultivate close relationships with key customer and account contacts. Identify potential new business opportunities as well as prospective customers who may benefit by utilizing Generac’s wide range of product solutions.
Participate in and educate key contacts at industry events/association meetings.
Provide direction and assistance to specific vertical market, increasing sales and market potential by strategically generating growth within the sector.
Collect, analyze, and summarize economic, industry and market data. Provide an analysis of primary and secondary data across vertical market, channel and region for business management. Research markets, trends, competitors and products to provide critical positioning intelligence.
Working closely with market research team, gather vertical market, customer, category, channel and product information, (e.g. sales reports, industry data, etc.) to get a pulse for the business within the assigned vertical market. Understands vertical market and synthesizes data into facts and trends that provide the basis for actionable marketing plans.
Work cross-functionally (e.g. sales team and other departments) to support line reviews. Coordinate line review activities including category and product presentations, development of marketing and merchandising plans, promotional materials, sales analysis and new product planning, collaborating with sales, brand and product management.
Execute customized and targeted vertical marketing plans within area of responsibility. Develops specific sales tools and materials to educate and communicate opportunities to a specific market and end user.
Champions projects for assigned vertical markets and facilitates cross-functional communication and education to ensure overall project and business success. Identifies and manages project dependencies and critical paths and communicates regularly with project stakeholders. Proactively manages scope changes, identifies potential crises, and devises contingency plans.
Works cross functionally to build detailed product commercialization plans to ensure an effective product launch within assigned market.
Align with product marketing managers to identify well-defined target audience(s) and messaging for marketing campaigns/programs.
Partner with cross-functional team to develop lead generation process / program for Energy Services.
Working with Energy Services team members to develop and manage specific topical brochures and website materials, focused case studies and customer success stories.
Be the team diplomat to the Generac Industrial Power online presence team to ensure Energy Services messages are included and blasted accordingly, which may include creation and management of separate online presence specific to the team
Support team with any specific tradeshow, conference, webinar actions, which may include representation at such events.
Interact with web development team for any specific customer-facing tools or website projects desired by team.
Diplomatically negotiates constantly shifting priorities.
Act as SAP Super User within functional area as assigned.
Ideal candidate should be flexible for sporadic domestic travel at 10-15% level.
Minimal Qualifications:
Bachelor's degree in Marketing, Business or related field.
Minimum of 3-5 years of marketing and/or project management experience including identifying project scope, drafting project plans, coordinating and leading project meetings, and identifying and tracking issues and action items, etc.
Analytical skills capable of organizing and maintaining components of a project life-cycle.
Strong working knowledge of typical desk-top computer software applications (such as MS PowerPoint, MS Word, MS Project, MS Excel, MS Access) to develop compelling presentations and analyze data.
Previous experience using SAP or equivalent ERP. Other Qualifications: Leadership Principles
You have Integrity to do the right thing and walk to talk
You’re Innovative, experiment and push boundaries, you have great ideas that have break through results
You lead with Agility and learn in the moment and set the pace for success
You have a strong connection with People and are a talent champion
You foster a Team Environment and take pride in our organization and understand working together achieves results
You lead with Excellence through continuous improvement and a drive to win
Great Reasons to work for Generac:
Competitive Benefits: Health, Dental, Vision, 401k and many more
State-of-the-art facility with an onsite gym, walking trails, café, free parking and many employee activities
Scheduled events throughout the year that allow our employees, both current and retirees, to gather together and enjoy their time with their families and co-workers
Enjoy summer hours (Memorial Day – Labor Day)
Pride! When a storm strikes, Generac employees always rise to the occasion. Each time a storm hits many employees volunteer their time with the customer support team or on the production line while others go right into storm-affected areas to repair generators
We believe in having fun. From minor celebrations to major events, our employees balance their work by building a strong culture of teamwork and collaboration through a variety of occasions, including our Fun Days.
Product loan and discount programs
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.”