Manager, Campaign Planning

The Manager, Campaign Planning is responsible for creating and mobilizing integrated, multi-channel marketing plans to meet sub-segment sales and revenue goals, in context of the overall Segment goals.

About the Role

In this opportunity as Manager, Campaign Planning, you will:

• Serve as a “connector” and trusted partner across TR Marketing and the Legal business, partnering closely with cross-functional teams to translate marketing strategies into impactful, customer-centric campaign plans
• Understand customer personas and pain points to inform relevant, personalized campaigns
• Develop acquisition, retention, cross-sell, and upsell marketing campaign plans to meet business objectives, integrating change program efforts where applicable
• Create initiative-specific marketing briefs and plan overviews that drive business impact, and clearly allow other teams to mobilize and execute quickly.
• Manage detailed campaign plans through thoughtful planning, integration of relevant content and effective translation into demand generation programs and activities; ensure expectations are set and deadlines are met across teams
• Continually monitor success of planning process and identify efficiencies, opportunities to optimize, leverage best practices, etc.
• Accountable for budget management and program optimization resulting in continuous ROI improvement.
• Accountable for consistently monitoring performance data of assigned sub-segment; Derive insight and action items to leadership team and key stakeholders throughout the business
• This role will be active in creating and delivering high-value marketing plans, and will also lead a team of Campaign Planners supporting the overarching sub-segment goals.

Key Deliverables:

• Set and deliver digital campaign engagement goals that will drive brand, product and pain point awareness
• Delivery of effective marketing funnel, from marketing qualified lead to closed sale based upon goals
• Delivery of financial targets for the segment
• Deliver sales growth through high lead generation rates and digital sales
• Ensure customer voice is driving marketing actions

About You

You’re a fit for the role of Manager, Campaign Planning, if your background includes:

• 5+ years of experience in marketing planning and campaign strategy
• BA/BS required
• 2+ years of people management experience
• Strategic understanding of key martech tools that influence integrated campaign planning (Marketing Automation Platforms, Digital Analytics tools, Webinar tools, CRM systems)
• Customer-centric, high-achieving self-starter that thrives in a fast-paced, collaborative atmosphere
• Team player with the ability to foster strong relationships across multiple levels and functions within the organization
• Skilled at conflict resolution, solution selling and problem-solving to achieve win-win outcomes
• Entrepreneurial ‘can do’ approach with an adaptable, change-oriented mindset
• Highly analytical approach with ability to analyze performance data
• Experience managing budget and ROI
• Experience in a matrixed and agile environment preferred
• Experience leveraging customer insights to drive strategy
• Strong organizational and project management skills

What’s in it For You?

You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

• COVID-19 Response: Currently the majority of our employees are working within a hybrid environment consisting of in-office and remote work, and following local COVID-19 bylaws and guidelines.
• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more
• Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: work form anywhere (in country); caregiver paid time off, bereavement leave; company-wide Mental Health Day Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing
• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking
• Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact
• Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

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Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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More information about Thomson Reuters can be found on thomsonreuters.com.