Health Equity Marketing Manager II

Health Equity Marketing Manager II
Chicago, IL

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

We continuously work to embed equity in our internal practices and are committed to increasing the diversity of our staff across all levels of the organization. We intentionally work to create the right conditions to enable our employees to feel that they can be their authentic selves and fully participate in the life of the enterprise.

We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.

We have an opportunity at our headquarters in Chicago for a Health Equity Marketing Manager II on our Center for Health Equity team. As part of this team you will work closely with the Center for Health Equity team to develop and implement marketing plans that achieve mission, and strategic objectives for the Health Equity Center including educational products and services. Manage and coordinate effective marketing and communication activities with key internal and external stakeholders that align with goals, timing and budgetary expectations. Leveraging market research and performance insights, provide recommendations to drive growth and advance the units, marketing and strategies based on market research and performance insights. Works across and liaises with Business Units to ensure that cross-unit communications plans are captured, updated, measured and reported supporting Center for Health Equity branding and priorities.

• Leads development of internal and external communications materials and plans for CHE activity on major initiatives or priorities, including preparation of talking points, press releases, and other supporting materials as needed
• Develop and implement tactical marketing plans that span digital, print, video, tradeshows, social media and display advertising to drive awareness, engagement and conversion
• Create and manage promotional and editorial calendars that ensure timely and accurate deployment of campaigns and alerts across channels
• Coordinate, collaborate and maintain effective communications with internal and external stakeholders to ensure awareness, cohesion and alignment on implementation of marketing plans and tactics
• Liaise and collaborate with MMX and EC for timely review of media campaigns, publications, and membership experience opportunities and to develop a Health Equity Communications and Marketing Strategy across the Enterprise
• Maintain social media presence across all digital channels; develop, monitor, and refresh content on Health Equity internal and external websites

• Develop and refine brand, positioning, messaging, and imagery
• Create a range of marketing materials, ensuring assets are disseminated and leveraged through all appropriate channels
• Develop and implement brand and marketing guidelines that support collaborations with external partners
• Collaborate with internal and external designers to develop high quality creative assets

• Execute and leverage market research and consumer insights to build and enhance marketing plan and strategy
• Monitor and analyze performance of marketing/communication tactics, feedback, and market trends and interpret results to inform and recommend business, marketing, product and content strategies and plans
• Partners with digital publishing team, market research, creative development, and market segment team to achieve cross-team coordination and documentation of AMA initiatives
• Work with key internal stakeholders to execute testing plans to inform messaging and campaign design enhancements

• Bachelor's Degree in communications, marketing, business or related field required, Master’s degree a plus
• Minimum 5 years of overall digital marketing experience required; health care experience a plus
• Minimum 3 years’ experience with social media required; SEO/SEM, PPC, display, programmatic, re-targeting and other digital tactics preferred
• Demonstrated ability to write promotional content and value propositions for a variety of audience types.
• Strong ability to use persuasive techniques to present ideas (in writings or verbal) through reason and logic, in order to influence the audience
• Experience in writing communication plans summarizing communication and marketing situation, opportunity and issue analyses, objectives, communication and marketing strategy, action programs required.
• Demonstrated experience working with media and diverse outlets; solid news judgment, both of what drives coverage and what constitutes a threat to the organization
• Able to facilitate a collaborative productive environment for each project which would include collaboration with management, internal experts and external partners to build relationships and achieve consensus with grace under pressure
• Analytical skills required; demonstrated experience in using data to inform communications strategies and brand positioning
• Strong communication skills including briefings, presentations, internal communications and reports
• AMA’s safety and policy protocols require proof of vaccination against COVID19 for employment at AMA. Employees may apply for a religious or medical exemption from getting the vaccine

The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.

We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.

THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION