GTM Specialist

Company Overview
Fanatics is building the leading global digital sports platform to ignite and harness the passions of fans, and maximize the presence and reach for hundreds of partners globally. Leveraging these long-standing partnerships, a database of more than 80 million global consumers and a trusted, recognizable brand name, Fanatics is expanding beyond its position as the global leader for licensed sports merchandise to now becoming a next-gen digital sports platform, featuring an array of offerings across the sports ecosystem. The Fanatics family of companies currently includes Fanatics Commerce, a vertically-integrated licensed merchandise business that has changed the way fans purchase their favorite team apparel, jerseys, headwear and hardgoods through a tech-infused approach to making and quickly distributing fan gear in today’s 24/7 mobile-first economy; Candy Digital, a digital collectibles company that is partnering with prominent sports properties, including MLB and MLBPA, to build an official NFT ecosystem; Fanatics Trading Cards, a transformative company that is building a new model for the hobby and giving collectors an end-to-end trading cards experience; and Fanatics Betting & Gaming, a mobile betting, gaming and retail sportsbook platform. Additional ventures that will build out Fanatics’ footprint across the broader digital sports landscape will be rolled out soon. Fanatics’ partners include all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA) and hundreds of collegiate and professional teams, which include several of the biggest global soccer clubs. As a market leader with more than 8,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives. At Fanatics, we’re a diverse, passionate group of employees aiming to ignite pride and passion in the fans we outfit, celebrate and support. We recognize that diversity helps drive and foster innovation, and through our IDEA program (inclusion, diversity, equality and advocacy) at Fanatics we provide employees with tools and resources to feel connected and engaged in who they are and what they do to support the ultimate fan experience.
About the Team
We are a passionate group of product developers, designers, artists, merchants and planners where art truly meets science. Fanatics Brands is proud to be the largest purveyor of long-term rights and partnerships for all major sports leagues and hundreds of colleges. We are first to market with premium apparel, headwear and hard goods along with official fan jerseys for the NHL, NBA and NFL. When the Super Bowl, Stanley Cup and World Series ends, we are the team running product to the players and delivering to fans around the globe. Our commitment to sports doesn’t stop there - we’ve made strategic alliances with Blizzard Entertainment, Disney, Marvel, Lucas Film and Pixar to bring fans an unprecedented assortment. At its core, Fanatics Brands is all about speed and agility. We are built to always respond to the ever-changing sports world.
We're seeking someone who takes initiative, who is highly motivated and possesses clear and thorough communication skills. Attention to detail and excellent relationship skills are required. The number one goal of the Go To Market (GTM) team is to assist the sales team with all materials needed to reach revenue targets and drive incremental business. The Specialist will be focused on assisting channel sales reps, while also having league focused deliverables back to the GTM and Sales teams. Another responsibility will be to calendar across all seasons and product categories – including product creation deadlines and PO deadlines. A highly cross functional role – the Specialist will be responsible to communicate between the product teams, GM teams and sales team daily. Responsibilities

• Liaison between Sales and internal Merchandising & GM partners
• Define, calendarize and distribute all sales programs
• Manage sales GTM calendar on behalf of Sales and ensure collaboration with all participating functional groups
• Key contributor on behalf of Sales in the GM cross-functional meetings. Responsible for meeting inputs and output/recaps to Sales
• Create consistent and repeatable GTM practices for all in-season, in season energy program (ISEP) and short-lead time programs
• Management/development of all sales tools with cross-functional groups. I.e., B2B, sell-sheets and visual aids, sample management and catalogs
• Development and tracking of replenishment programs in partnership with cross functional groups – product needs, style inclusions/removal, min/max input, opportunities
• Ability to influence and communicate important feedback from customers to internal cross functional teams
• Create and manage efficient Special Make Up (SMU) and Custom Design Request (CDR) processes; properly vet with Sales before product work begins
• Accountable for growing account-specific SGIs (strategic growth initiatives) and working to vet the opportunities and implement strategy and execution plans
• Key contributors of strategic sales milestones: Monthly Business Review (MBR), Quarterly Business Review (QBR), Key Account Planning Meeting (KAPM), Seasonal Tear Downs, etc

Requirements

• Bachelor’s Degree or equivalent work experience
• 2+ years experience in project management/product creation/sales support
• Ability to network internally and maintain positive and professional attitude to attain trust of cross matrix team
• Demonstrates ability to take initiative, identify and prioritize opportunities and thrive in a fast-paced environment.
• Must be detail oriented and able to maintain a high level of quality, keep accurate records and maintain tight deadlines
• Strong computer skills; proficient with Outlook Email, Excel, Microsoft Office
• Excellent verbal, written and interpersonal communication skills

Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.
Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Fanatics recruiters will only reach out to applicants from an @fanatics.com or @fanatics.co.uk email address. For added security, where possible, apply through our company website at www.fanaticsinc.com/careers
Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices.
NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS: In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.