Growth Marketing Manager - Paid Media

parcelLab, the leading Operations Experience Management platform, is growing internationally, and fast! We're looking for the best talent from across the world to help us bring people and brands closer together.

We are looking for a full-time Growth Marketing Manager - Paid Media to join our Marketing Team based out of the* Northeast of the US.*

You will be responsible for shaping the growth strategy, helping define new ways of acquiring customers and devising opportunities for optimisation on an on-going basis. Furthermore, you'll conceptualise, build, and execute growth initiatives focused on increasing acquisition and engagement, all the while optimising our paid media budget and performance against targets.

What can you expect:

• Responsible for executing, managing, optimising reporting all our paid media activity - Google Ads - LI Ads - Facebook - Instagram and others
• SEM: Contribute to improving our online presence (eg reviews, community) to optimise our impact
• Run well-planned, synchronised campaigns leveraging multiple channels in collaboration with other Squads
• Manage weekly reports, weekly progress in easy-to-read, executive style dashboards, along with plans to fix gaps between actual against targeted leads value
• Collaborate with the team on all growth initiatives, identifying with data and experiences
• Creatively integrate existing efforts on brand building and content into the growth strategy
• Keep up to date with industry best practices and monitor competitors' growth activities and other innovative approaches
• Support execution and management of our robust inbound lead generation engine

What do you need to succeed:

• Successfully managed paid social and PPC campaigns
• Experience in Salesforce and Pardot
• Extensive growth experience working in a similar e-commerce tech-driven environment
• Strong understanding of GTM
• Strong data analysis skills
• Strong inclination to “execute, measure, improve, optimise”
• Knowledge of developing and maintaining comprehensive account profiles and target personas
• Know your way around budgets and reporting against them
• Thrive in a fast-paced environment
• Strong desire to contribute to the success of parcelLab
• Legally authorized to work in the United States
• Excellent verbal and written communication skills in English

Nice-to-haves:

• Approximately 3+ years’ experience in a Growth Marketing role
• Proven experience delivering business growth through performance marketing
• Strong data analysis skills

Perks & Benefits:

• Plenty of room for your own ideas.space to try, fail and learn!
• As a digital first company, you choose whether to work entirely from home, in one of our offices or a mix that suits you
• Keep growing with our online language courses, company training program, professional development budgets and access to LinkedIn Learning
• Make use of our home office set-up budget to get kitted out (a spacious desk, comfy chair, some houseplants and more)
• Stay grounded with our free weekly yoga and meditation classes
• Medical, vision and dental insurance and a 401k with employer matching
• Flexible working arrangements and generous PTO allowances
• Be part of a motivated, diverse and international team, which consists not only of colleagues, but future friends

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About parcelLab*
We bring people and brands closer together by closing the experience gap post-sales and beyond, transforming operational complexity into opportunities to outperform for 500+ brands worldwide, including IKEA, Bose, Puma, Farfetch and Nespresso.

With offices in Munich, London, Paris and New York, we have been highlighted by the Financial Times as one of the fastest-growing technology companies in Europe in 2021.

It’s all in a day’s work for us:

• Monitor over three million shipments per day
• Now actively managing operations experiences in 153 countries across the globe
• Send around seven million pro-active, personalized, event-driven emails
• Shipping data comes from more than 150+ carriers worldwide, including DHL, FedEx & DPD
• Creating over 30 million reasons for people to fall in love with brands each day

For brands, that means more chances to create relationships that last. And for the people that buy from them, it means turning mundane operational moments into moments of joy.

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Equal Opportunities*
parcelLab is an Equal Opportunities Employer. We live the motto always joy, always team, always equality, which means we celebrate diversity and do not accept any form of discrimination or harassment. We believe that diversity enriches our employee experience and allows each of us to deliver the best work possible.
Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, disability status or other lived experience.

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Come be part of our growth – contribute your ideas and share in our success as we continue to improve the post-sales customer journey for millions of people very day.*

Job Type: Full-time

Work Location: Multiple Locations