Director, Recruitment Demand Generation

TEAM: Recruitment

REPORTS TO: VP, Strategic Initiatives

LOCATION: Flexible

THE ROLE

Teach For America seeks a Director, Recruitment Demand Generation , who will lead key elements of the audience-facing lead generation marketing strategy on behalf of the Recruitment Tea m. This individual will set the vision for and lead the execution of recruitment content strategy, cross-channel events promotion, and field enablement strategies. They will be responsible for the development and execution of integrated marketing campaigns across a selection of earned, paid, and owned marketing channels that drive strong attendance to our national immersive experiences and events, deliver reciprocal value for our recruitment partners, and generate qualified leads for our national corps. They will also develop the recruitment tools, templates, and market-specific content in support of the recruitment ground game and our team of more than 150 field recruitment staff. This individual will collaborate internally with key stakeholders including the Strategic Initiatives, national marketing, and recruitment teams, as well as externally with outside agencies to accomplish their goals .

The ideal candidate has a background in integrated marketing strategy with experience in both online and offline tactics, digital marketing, field enablement, events marketing, and demand generation strategies. Please note that the scope and/or depth of responsibilities may vary if/when the role is up scoped to the Managing Director title band.

As a D, Recruitment Demand Generation , you will support the Recruitment Team’s undeniably consequential work, fueling TFA’s Theory of Change and broader movement for social equity in the nation. Aligned with the Recruitment Team’s deep conviction around leadership, you will receive extensive training, ongoing coaching, and professional development to innovate and achieve success.

THE ORGANIZATION

Teach For America works in partnership with 350 urban and rural communities across the country to expand educational opportunity for children. Founded in 1990, Teach For America recruits and develops a diverse corps of outstanding leaders who make an initial two-year commitment to teach in high-need schools and become lifelong leaders in the effort to end educational inequity.

Today, Teach For America is a force of over 64,000 alumni and corps members working in over 9,000 schools nationwide in pursuit of profound systemic change. From classrooms to districts to state houses across America, they are reimagining education to realize the day when every child has an equal opportunity to learn, lead, thrive, and co-create a future filled with possibility. Teach For America is a proud member of the AmeriCorps national service network.

THE PERSON

The Director, Recruitment Demand Generation , will take on the following responsibilities:

[ 15 %] Set vision and direction for recruitment lead generation strategy and participant journey in collaboration with VP, Strategic Initiatives and n ational marketing team stakeholders. Support the design and implementation of the cross-channel recruitment lead generation audience segmentation, journey maps, and core omnichannel strategy to attract high volume leads.

[20%] Leverage reasoning and strategic thinking through on-going analysis, testing, and project initiatives to continuously evolve and assess strategy to push the lead generation work forward in a targeted, evidenced-based way alongside key internal partners and stakeholders.

[ 30 %] Design and lead implementation of the integrated marketing strategy to support driving strong lead generation through immersive large-scale experiences and events throughout the participant journey. This will include developing print collateral and digital assets for email, social media, and events channels. This individual will measure and report on program performance using in-house analytics and third-party tools [as needed]; they will share insights and results with cross-functional and executive stakeholders on quarterly basis and modify campaign direction or initiative based on real-time insights [if needed].

[10%] Design and manage execution of the national C ampus Ambassador organic social media strategy and corresponding experimentation learning agenda in partnership with the SMD, Influencer Strategy, National Marketing Team, and relevant field partners.

[25 %] Build and strengthen relationships and infrastructure necessary across the RT and broader organization to steward a recruitment lead generation engine. Expertly navigate cross-functional teams, partners, and stakeholders to build context, deepen trust, and establish effective working alliances in service to team outcomes. Work closely with internal teams to create the foundational reporting and technical infrastructure needed to deliver on the recruitment lead generation journey.

THE MUST HAVES

Prior Experience

· Bachelor's degree required

· ~7 years of professional experience preferred

Graphic design expertise or copyrighting experience

Omnichannel marketing expertise that includes a combination of digital marketing, field enablement, events, and lead generation experience

Experience working with youth and/or college students

Work Demands

Working with colleagues across the country leveraging remote technologies (e.g. phone, videoconference)

Ability to travel to campuses in various US cities as needed

Willingness to work some weekends and evenings

Additional Considerations

Ability to understand, interpret, and leverage data and insights into actionable strategic recommendations

Ability to apply UX and human-centered design principles to build marketing capabilities into events and experiences

Innovative audience segmentation and journey mapping capabilities

THE TEAM

Teach For America’s Recruitment Team (RT) is charged with recruiting a high-quality, diverse, and large corps that fuels the broader movement towards educational equity across our placement regions. In this pursuit, the Recruitment Team engages with leaders across college campuses and professional career sectors to discuss the challenges of educational inequity in the nation and inspire them to choose the corps as a means of expanding opportunities for kids and building a long-term commitment to social equity. Teach For America’s Commitment to Diversity, Equity and Inclusiveness is reflected in all aspects of our work and culture, as we actively seek to de-center aspects of white dominant culture and traditional archetypes of “strong” recruiters. The RT seeks to ensure all team-wide actions and initiatives reflect this lens of equity, and ultimately support team members to lean into their own strengths and passions as they seek to build a truly diverse corps.

WE ARE DEEPLY COMMITTED TO DIVERSITY, EQUITY & INCLUSIVENESS

In all we do, we act on the following beliefs:

Diversity is crucial for successful change efforts and is one of Teach For America’s greatest strengths.

The full potential of our diverse network will be reached only when we are an inclusive community.

The predictability of success or failure for our students or individuals in our organization should not correlate with any social, cultural or other identity-based factors.

Teach For America encourages individuals of all ethnic, racial, and socioeconomic backgrounds to apply for this position. We are committed to maximizing the diversity of our organization , as we want to engage all those who can contribute to this effort.

Teach For America is committed to providing equal employment opportunities to all qualified individuals and does not discriminate on the basis of race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, parental status, genetic information or characteristics (or those of a family member) or any other basis prohibited by applicable law.

*This job description reflects Teach For America's assignment of essential functions and qualifications of the role. Nothing in this herein restricts management's right to assign, reassign or eliminate duties and responsibilities to this role at any time.

THE PERKS

By joining staff , you join a network of individuals committed to pursuing equity for all students and developing themselves as professionals in the process. We as an organization value the longevity of our employees and offer a comprehensive and competitive benefits plan. The salary for this position is also competitive and depends on your prior work experience. Please be advised, you will have an opportunity to discuss salary in more detail after you begin the application process.

NEXT STEPS

Interested in this position? Apply now! Scroll down to the bottom of the page and click Apply. If you still have questions regarding the role, feel free to contact our recruitment team at StaffHiring@teachforamerica.org or visit www.teachforamerica.org/about-us/careers

Colorado Residents : If you are based in Colorado, please click here for total rewards information.