Director Of Demand Generation

The Director of Demand Generation will work directly with the Head of Marketing to put in place a new demand generation strategy that will fuel next-level growth across our already rapidly growing enterprise. A highly visible leadership position, the Director of Demand Generation will have an opportunity to both counsel and be mentored by the highest levels of leadership; paving the way for an even larger, impact opportunity.

The Director of Demand Generation will be a creative strategist truly at the front end of a steep growth curve. Building the framework for "where we are going", this leader will play a major role in the organization's growth.

To Be Successful, You Will:

• Upon starting, audit the current state of our Demand Gen against your future vision for how to achieve scalable growth. We are not a startup environment but have much to accomplish towards doubling our revenue and reaching our target new business pipeline and booking goals (including international)
• Within 90 days, create and execute against a plan that both ignites an immediate surge in demand and lays the groundwork for longer term strategies
• Lead and mentor a team of two demand generation managers and one digital marketing manager
• Within your first 6 months, you are hitting pipeline and booking goals; by 12 months you are exceeding them and we need to further increase SDR and Sales staff to accommodate the demand you're driving
• Own and mature our (recently launched) ABM program
• Be capable of executing on strategy and direction with a fair amount of ambiguity when it comes to data; strengthening our ability to forecast and refocus where to spend in different channels

Who You Are:

• Bachelor's degree with 10+ years of B2B demand generation experience OR past success in increasing new business pipelines and bookings within a SaaS environment
• ABM platform proficiency i.e. DemandBase, 6Sense, Terminus, or equivalent
• Proficiency with Marketo and Salesforce

SparkPost provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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