Director, Digital Marketing Operations

Are you ready for a change? At GS1 US, employees at every level play a vital role and provide a meaningful voice on issues that affect consumers across the country. We are a small company with a world-class culture. We make a huge impact on the way the world does business.
What is in it for you:
We offer the opportunity for versatile and technically minded person to join our marketing organization! This person will utilize their passion for content publishing and marketing automation to strengthen our impact on the way the world does business. You’ll do this at a high-performance company with a world class culture where effective collaboration is valued above all else.
You’ll also be highly visible. Multiple teams, including senior leadership, will view you as a trusted partner and resource on all things related to getting the most of GS1 US’s marketing technology investments.
Who you are:
You love content and the impact it has on the customer journey.
Your skill managing digital experiences using marketing technology like Adobe or Salesforce Experience Manager allows GS1US to deliver the customer experience the brand’s audience requires in this increasingly digital world. You may have even partnered with marketing and technology teams to continuously optimize content and drive customer engagement and satisfaction.
You don’t mind some rolling up your sleeves, because sometimes (ok, a lot of times) you know that’s what it takes to get the really good results.
Finally, you are someone who seeks out opportunities to collaborate with great people – great people are everywhere at GS1 US, so there are plenty of opportunities.
What you will do:
In short - You will contribute to revamping the experience from the ground up by ensuring customers are the number one priority.
You will be managing the web experience while also constructing and delivering great content across multiple channels.
A few other responsibilities of the role include:

• Develop comprehensive understanding of current stakeholder’s strategic needs across digital platforms
• Contribute to the development and execution of our content vision and strategy., ensuring our methodologies, playbooks, success stories align to GS1 US’s goals.
• Collaborate daily with content developers to implement efficient processes that increase the quantity and quality of content published.
• Create environment to continuously optimize content and drive customer engagement and satisfaction.
• Partner with the Director of Digital Analytics & Insights to ensure we measure website content and emails contribution to membership, transaction volume, revenue, gross profit, and mission-based goals
• Create, manage, and communicate the content backlog and deliverables
• Work with partners to support A/B tests and web personalization experiments to improve the user experience and drive deeper engagement and volume of qualified users.
• Supervise the email marketing platform and fully leveraging its capabilities
• Oversee the email marketing backlog – prioritize new requests, allocate resources to meet the volume needs of the marketing organization, identify resource gaps, continuously work to improve team efficiency and ability to scale.
• Help the team grow from email marketing into channels such as SMS, and push notifications

Ready to be part of a team that believes the identification of everything makes anything possible? Apply today – we can’t wait to hear your story.
GS1 US is an Equal Opportunity Employer - All qualified applications will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, or national origin
GS1 US is not accepting unsolicited resumes from search or staffing firms. All resumes submitted by search or staffing firms to any employee at GS1 US via-email, internet or directly without a valid written search agreement will be deemed the sole property of GS1 US, and no fee will be paid in the event a candidate is hired by GS1 US.