Director, Brand Marketing, Skincare

Job ID: 204178
Location Name: San Francisco, CA
Remote Eligible: Hybrid, not remote - Due to COVID-19, our corporate (FSC) team is working remotely (on PDT hours) Once our offices reopen, this position will operate on a hybrid schedule, three days in the office and two days remotely.

Company Overview:
Sephora has been changing the face of prestige cosmetics since its debut in 1970s Paris. Sephora was acquired by luxury group Moët Hennessy Louis Vuitton (LVMH) in 1997, then launched stateside in 1998 and is currently home to 300+ world-class brands - including its private label, Sephora Collection. Sephora’s curated assortment features more than 14,000 products, including makeup, skincare, perfume, hair care, body care, professional tools, and more.

In Sephora Americas, we belong to something beautiful. With a continued focus on diversity, equity, and inclusion, we seek ways to create a sense of belonging where people can be their authentic selves. We embrace our unique talents and are proud of the passionate community we’ve built. With leaders who listen and inspire, everyone is encouraged to be their best. Reimagine your future, with Sephora.

Your role at Sephora:
As Director of Brand Marketing, you will build strategies that drive retailer preference for the skincare category and manage a team of marketers on our priority brand partners. The Brand Director is responsible for the category strategy and brand management to ensure that the team develops impactful brand and product launch campaigns in collaboration with other teams leveraging relevant retailer levers (social, sampling, co-op and brand partnership).

Partner with Vice President to further develop brand management work across annual planning, webinar/white paper planning 7 Development and future brand portal enhancements/needs.

Day-to-day lead for all thing’s skincare related to retailer levers (co-op, sampling, brand participation in campaigns, reporting and Hindsighting)

Directly manage 3 FTEs: 2 SMMs and 1 MM. Indirectly manage team of 7.

POSITION RESPONSIBILITIES:

Category Management:

• Lead the cross-functional development of the annual skincare strategy with thru the lens of the client.
• Lead co-op planning for all Sephora Stories, lead brand-facing webinars to update brands on key co-op campaigns
• Collaborate with merchandising to develop sub-class and brand strategies that ladder into the overarching skincare strategy
• Identify key trends or business opportunities that can accelerate the business or client growth (Ingredient -led, Luxe, Body/SPF, etc)
• Support team in creating unique marketing programs that can be implemented for an individual brand or across multiple brands

Brand Management

• Lead team to partner with brands to build full 360-degree marketing plans to help drive awareness and sales using retail levers including but not limited to stores/animations, advertising, online marketing, social media, and sampling/promotions

Sampling

• Align on category sampling forecast and program development in partnership with Sampling Operations teams. Lead work of the team’s sampling captain, Director will be ultimately responsible for the category forecast broken into a brand by brand level, including for Kohls.
• Oversee procurement and management of Beauty Insider sampling and promotional plans for the category
• Partner with the sampling operations teams to elevate brand challenges across the dept

Team Management

• Develop career paths and training plans for each member of the team.
• Dedicate time weekly to guide direct reports with any brand questions or issues that arise

We’re excited about you if you have:

• 8+ years related experience in brand management/marketing in a consumer facing business, digital content publisher or digital agency
• Proactive problem-solving skills; ability to anticipate obstacles and quickly generate alternate solutions/ideas
• Honed presentation skills; confidence in presenting point of view in multiple forums, including leadership level
• Effective communication skills, both written and verbal
• Exceptional organizational and time management skills
• Creative self-starter with can-do positive attitude and a roll-up-your-sleeves approach
• Proven ability to lead, build relationships, and work effectively in a highly cross-functional team
• Passion for Sephora, our programs, clients, store associates, and marketing
• Ability to travel as required #LI-MB1

While at Sephora, you’ll enjoy.

• Meaningful Rewards: Sephora offers comprehensive medical benefits, generous vacation and holiday time off, an employee discount, free beauty product gifts from brand partners, and so much more. Details about our company benefits can be found at the following link: https://jobs.sephora.com/USA/content/Our-Perks/?locale=en_US.
• Diversity, Inclusion & Belonging: We pledge to create a beauty community where everyone’s uniqueness is celebrated, respected, and honored. We will drive diversity, equity, and inclusion in all aspects of our business—ensuring that our employees, brand partners, suppliers, and our clients feel a sense of belonging in store, online, and in our workplaces. We believe in demonstrating our values with action!
• Beauty & Beyond: Every day we reimagine beauty, discover new brands, and influence positive change. Together we inspire our clients, empower people, and help them become the best versions of themselves. We think this is beautiful.
• Endless Evolution: You will learn with innovators, artists, and experts in every field. As our business evolves, so will you. Here, you’re empowered to choose your own path, accelerate your growth, and be your best. As part of our family and the LVMH community, your options are endless.
• Creativity Unleashed: At Sephora, you’re encouraged to explore, innovate, and have funwhile working with diverse clients, teams, and leaders. You won’t just partner with iconic brands; you’ll help build them. We value your curiosity, your drive for success, and the emotional connections you make. Together we’re defining the future of beauty.
• Bold Authenticity: Being bold and different has made us a global beauty and retail leader. At Sephora, we celebrate diversity, embrace your unique and winning spirit, and believe that real beauty is being authentically you.You are what sets us apart.

Sephora is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis ofrace, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.

Sephora will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.