Digital Marketing Specialist

We are looking for an experienced Digital Marketing Specialist to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Skills

• Proven experience as Digital Marketing Specialist or similar role
• Excellent understanding of digital marketing concepts and best practices
• 3 yr+ Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Perfect knowledge of web analytics tools (e.g. Google Analytics, etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• BSc/BA in marketing or relevant field

Job Type: Full-time

Salary: $35,000.00 - $50,000.00 per year

Benefits:

• Employee discount
• Paid time off

Schedule:

• Monday to Friday

Supplemental Pay:

• Bonus pay

Education:

• Bachelor's (Preferred)

Experience:

• Digital Marketing: 3 years (Required)
• Marketing: 3 years (Preferred)

Work Location:

• One location

This Company Describes Its Culture as:

• Detail-oriented -- quality and precision-focused
• Innovative -- innovative and risk-taking
• Aggressive -- competitive and growth-oriented
• Outcome-oriented -- results-focused with strong performance culture
• Team-oriented -- cooperative and collaborative

Company's website:

• www.pegai.com

Benefit Conditions:

• Waiting period may apply

Work Remotely:

• No

COVID-19 Precaution(s):

• Personal protective equipment provided or required
• Temperature screenings