Digital Marketing Manager

Position Summary:

Titan Brands is a Top 500 internet retailer; our near triple digit year over year growth each of the last 5 years has only been achieved through true start-up mentality and passion for growth. Sick of high-margin retailers? So are we! It is our mission to deliver high-quality products at unbelievably low prices to everyday consumers.

Titan’s Digital Marketing Manager will most importantly be responsible for driving revenue and improving marketing ROI by building a solid digital marketing plan, closely managing the department’s budget and optimizing the department’s advertising expenses. The selected individual’s success in this role will be a critical driver to the overall profitability of the company.

Role and Responsibilities:

• Manage and execute the digital marketing strategy for the company with focus on keyword analysis, social media strategy, campaign planning and KPI monitoring.
• Optimize bidding strategy for digital advertising to maximize ROI.
• Manage email marketing program, including drip campaigns, in the overall marketing and campaign strategy. Working with analytics and systems to better target and segment emails to improve performance.
• Measure website performance and work to convert sales from third-party channels to direct website.
• Collaborate with the Marketing team to create customer acquisition marketing programs with the overarching goal of driving brand awareness, traffic, conversion and revenue.
• Work with the Data Analysts to research, understand, and communicate new digital marketing opportunities. Present ideas, with a data-driven business plan, to Leadership Team.
• Drive continuous improvement through implementation of new and creative ideas by developing and implementing a robust test and learn plan.
• Work with agency partner to conduct customer personal research. Leverages consumer insights to ideate and test new digital marketing initiatives.
• Assist in the management of the Marketing department’s annual budget and financial objectives
• Manage team of 3-5 Marketing Specialists

Skills and Abilities:

• Excellent verbal and written communication skills
• Exceptional Project management skills
• Ability to manage a team of staff-level employees
• Time management skills, ability to manage conflicting priorities
• Knowledge of the agricultural industry is a plus

Qualifications, Experience, and Education Requirements:

• High school diploma or equivalent required
• Bachelor’s degree required/ related field of study preferred (i.e. Marketing, Econ, Data Science)

REQUIRED:

• CPC Management experience
• SEO experience
• Ecommerce experience

PREFERRED:

• Affiliate marketing experience
• Experience in the agricultural or fitness industry/ies.
• Third party selling platform experience (Amazon, eBay, Walmart, etc.)
• Display marketing experience
• Experience using Magento

SYSTEMS EXPERIENCE:

• Predictive Marketing
• Display Marketing
• AdWords
• Social Media – Ad Experience
• Email Marketing (ESP)
• Customer Segmentation
• ERP System (NetSuite is a plus)

Job Location/Type:

• Memphis, TN
• Full Time/ Exempt

Reporting:

Reports to: CEO

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.