Content Strategist/Writer

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We harness the collective power of more than 1,900 schools, colleges, and universities to uncover and apply proven practices and transformative insights. And since complex problems require multifaceted solutions, we work with each school differently to apply these insights through a customized blend of research, technology, and services. From kindergarten to college and beyond, EAB partners with education leaders, practitioners, and staff to accelerate progress and drive results across three key areas: enrollment management, student success, and institutional operations and strategy.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their community. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page.

The Role in Brief:

Content Strategist/Writer

We are looking for an experienced strategic thinker to join our Agency Services team as a Content Strategist and Writer. This role is responsible for creating online content that engages audiences and brings education brands to life in a way that drives results. Working closely with Partners, Brand Strategists, UX Designers, SEO Specialists and other Creatives, this position is equal parts investigator, planner, and verbal communicator. We are looking for someone who not only knows when and where to say something, but also how to say it.

This role is based in Richmond, VA.

Primary Responsibilities:

• Review and analyze partner supplied materials and websites to identify opportunities to improve communication.
• Interview internal and external subject matter experts to establish a factual basis for strategic recommendations and written communication.
• Produce page-by-page creative briefs that document content strategy for partner approval prior to writing.
• Work closely with an SEO/SEM strategist, develop content strategies and deployment calendars for website content, blogs, social media, etc. for ongoing partner success.
• Execute recommended creative strategies through the development of written content with emphasis on branded, long-form, SEO-optimized website copy.
• Develop web content with awareness and understanding of each partner’s CMS capabilities and constraints.
• Use visual design tools to communicate content hierarchy and placement of on page elements in addition to traditional copy decks.
• Ensure that all deliverables have solid, strategic rationale and are presented in an inspiring way that shows high value and facilitates understanding.
• Build rapport with partners and vendors during online and onsite partner presentations.
• Continually evaluate creative products and processes and work with the Senior Content Strategist/Writer to identify opportunities for improvement.

Basic Qualifications:

• 3+ years of writing for the web
• Knowledge of SEO best practices
• Ability to adapt easily
• Desire to work in a fast-paced, start-up environment
• Experience developing strategies for and writing long form web copy that builds affinity and achieves specific business goals
• Command of creative processes and ability to provide clear direction to both creative and production partners
• Ability to have your work critiqued and critique the work of others in a productive way
• Ability to manage multiple projects with simultaneous deadlines
• Ability to coordinate and lead discussions/meetings across partner and internal teams
• Experience working on a team and collaborating to solve problems
• Experience presenting to a variety of stakeholders, including the ability to build aesthetically pleasing presentation decks
• Must have excellent attention to detail related to grammar and spelling
• Degree in English, Mass Communications, Journalism, or related field
• Must have a portfolio of relevant work

Ideal Qualifications:

• Experience writing scripts and conducting interviews for testimonial style videos
• Experience developing workflows for marketing automation campaigns
• Experience writing for the education industry

Benefits:

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package.

• Medical, dental, and vision insurance; dependents and domestic partners eligible

• 401(k) retirement plan with company match

• 20+ days of PTO annually, in addition to paid firm holidays

• Daytime leave policy for community service or fitness activities (up to 10 hours a month each)

• Paid parental leave for birthing and non-birthing parents

• Phase Back to Work program for employees returning from parental leave

• Infertility treatment coverage and adoption or surrogacy assistance

• Wellness programs including gym discounts and incentives to promote healthy living

• Dynamic growth opportunities with merit-based promotion philosophy

• Benefits kick in day one, see the full details here.

At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.