Content Marketing Manager, Thought Leadership

531690BR

Why Kyndryl

If you are hired into a Colorado work location, the anticipated compensation range for the position $113,000 to $174,000 is based on a full-time schedule. Your ultimate compensation may vary depending on your job-related skills and experience. For part time roles, the compensation will be adjusted appropriately.


from Lamon Lewis (IBM) to everyone: 11:51 AM
Our world has never been more alive with opportunities and, at Kyndryl, we’re ready to seize them. We design, build, manage and modernize the mission-critical technology systems that the world depends on every day. Kyndryl is at the heart of progress — dedicated to helping companies and people grow strong. Our people are actively discovering, co-creating, and strengthening. We push ourselves and each other to seek better, to go further, and we carry this energy to our customers. At Kyndryl, we want you to keep growing, and we’ll provide plenty of opportunities to make that happen.
Please be aware that we have the Kyndryl candidate zone hosted by IBM for a certain period. If you have applied for an IBM role previously, you will be able to log into the candidate zone using your previous IBM log in details. When in the candidate zone, you will be able to see your previous applications for both IBM and Kyndryl.
For further information on privacy, please visit www.kyndryl.com/privacy.

Your Role and Responsibilities

At Kyndryl we believe that together, each of us advances the vital systems that power progress. At the heart of that progress is our people. On the Kyndryl content marketing team, you will have the opportunity to bring this exciting new brand and purpose to life and to the world.

Be part of the most modern, data-driven, creative and people-centric marketing team in the industry.

About this role
Content Marketers are the creative leaders who drive the day-to-day planning and execution of content design and creation – culminating in engaging stories and relevant messages that cut through the noise of the market. We are searching for a content marketer with proven skills in thought leadership, the foundational content responsible for building brand credibility, trust and preference.

In this role, you will join the team creating Kyndryl thought leadership strategy from the ground up. Together, we are defining what success looks like and collaborating to deliver, test and optimize the most compelling thought leadership in the market today. As a content marketing manager for Kyndryl thought leadership, your responsibilities include but are not limited to:

Content Strategy: Partner to co-create and continuously refine the content strategy for thought leadership. Create targeted, buyer-centric content journeys, narratives, and the corresponding assets for the prioritized markets. Gather audience, competitive, prior content performance data and insights, as well as best practices to inform content strategy. Produce hypotheses for testing, content reviews and audits to keep content fresh, relevant, and engaging.

Story Hunting. Inspire, motivate and challenge the thinking of our target audience. Bring together market trends, relevant world events, our experts’ points-of-view and your understanding of our audience to uncover the stories our competitors haven’t even thought of yet.

Always-on Content Development: Drive always-on content initiatives, such as blogs and customer stories, to align with thought leadership objectives. Collaborate with our social media peers to leverage social as a channel for distribution.

Content Development and Creation: Own the briefing process, including concepting, storyboarding, selecting the right creation model/partner, producing, reviewing and publishing the content. Additionally, create original ideas and content by writing copy, treatments, and other assets. Anticipate and bring forward innovative ideas and emerging technology to engage clients in new or relevant ways.

Production Oversight: Own the responsibility for content production across channels and format types. Work with and manage creative/editorial resources to develop original content. Monitor all content performance to ensure quality and success metrics of content created by partners/people. Manage content program execution. Collate and deliver learning and best practices.

Content Optimization: Develop and oversee the creative concepts for message testing, A/B testing, and other proof-of-concept activities as required. Make recommendations for optimizations, deleting or extending content based on performance.

Required Technical and Professional Expertise

Requirements and Skills

• Must be a proven B2B storyteller with strong critical-thinking skills.
• Must have strong creative and communications skills. The candidate also must be tech savvy and willing to use tools and technology to manage workflow and execution of content delivery.
• Must be analytically curious and embrace using reporting tools to dig through data and evaluate performance of content.
• Must have strong writing skills and an eye for great design. Candidates will be asked to submit work samples.
• 5+ years of experience in a content role preferred.
• Demonstrate evidence of facilitating and initiating creative thinking.
• Must be able to develop relationships and work with a wide array of internal and external partners in content development, production and measurement, video distribution, and social media.
• Must be a collaborative partner yet provocative thought leader.
• A degree in Communications, Journalism, English or other similar creative writing field is preferred but not required.

Preferred Technical and Professional Experience

N/A

Required Education

Bachelor's Degree

Preferred Education

Master's Degree

Country/Region

United States

State / Province

LOUISIANA

City / Township / Village

Baton Rouge

Being You @ Kyndryl

Kyndryl is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. Kyndryl is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Other things to know

Kyndryl offers a wide range of resources for eligible employees to thrive both inside and outside of work. In addition to a competitive benefits program consisting of medical and life insurance, retirement plans, and time off, eligible employees may also have access to: ·12 weeks of paid parental bonding leave. ·Well-being programs to support mental and physical health. ·Financial programs that empower you to plan, save, and manage your money. ·Discounts on retail products, services, and experiences. We consider qualified applicants with criminal histories, consistent with applicable law.

Primary job category

Marketing

Role ( Job Role )

Content Professional

Employment Type

Full-Time

Contract type

Regular

Position Type

Professional

Travel Required

Some travel may be required based on business demand

Company

(Y078) Kyndryl, Inc.

Is this role a commissionable/sales incentive based position?

No