Associate Director, Activation

Ad Age is seeking a motivated and detail-oriented Associate Director, Activation to handle all aspects of program management for our activation and custom programs.

Responsibilities

• Management and execution of Ad Age custom programs including, but not limited to, sponsored content, white papers, webcasts, videos and digital activations, custom panels
• Lead team of 2 in managing and balancing daily workload of custom content and post campaign reporting.
• Strong client-facing and communication skills throughout the full program life cycle so all parties are up-to-date on status and goals.
• Working closely with internal departments such as Ad Age’s Studio 30, Sales, Art, Video and Marketing to ensure all teams are aligned on client goals.
• Overseeing and optimizing on all program elements—from start to finish—to ensure timelines are met and client objectives are achieved.
• Delivering detailed post-campaign reporting, analytics and insights and making actionable recommendations.

Basic Requirements

• A minimum of 7+ years of experience in market research/program management
• Exceptional written and oral communication abilities
• Strong analytic and program management skills
• Strong leadership, management skills and timely communication internally and externally
• Strong understanding of social media platforms and performance
• Proficient with Excel and PowerPoint
• Bachelor’s or advanced degree in business, mathematics, or the sciences

Preferences

• Media, advertising, or marketing industry experience a plus
• Knowledge of SPSS/SAS a plus
• Proficient with programming research surveys; knowledge of Qualtrics a plus

This position is exempt under the Fair Labor Standards Act and is not eligible for overtime pay.

Brand Overview:

Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape.

Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.

From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, the Ad Age Next Conference, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.

www.adage.com
@adage

Crain Overview:

Crain Communications has been at the forefront of the publishing industry for more than a century. As a privately held company, we maintain a personal responsibility for elevating our work to be the best it can be.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)