Associate Digital Producer

Title: Associate Digital Producer

Office: National Offices

Location: New York, NY

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ABOUT THE JOB

The ACLU seeks applicants for the full-time position of Associate Digital Producer in the Digital Department of the ACLU’s National office in New York, NY.

The ACLU’s Digital team focuses on growing our existing audiences and acquiring new audiences by smartly using digital channels to reach and inspire them to take action. We create rich and compelling written, multimedia, and graphic design content that are used in key email, texting, social, merchandise, and paid media programs that help raise money, get our message out into the world, and mobilize existing and new supporters.

The Digital Production team drives a content publishing system that efficiently and effectively drives engagement with ACLU digital properties, including the national website, affiliate websites, YouTube and related digital properties.

Reporting to the Associate Director, Digital Production, the Associate Digital Producer will produce and publish digital media content for ACLU platforms along with assist in project management of active work. Additionally, they help to ensure that the ACLU properties are leveraging the highest-performing content that engages and inspires our supporters and working effectively in representing affiliate and national needs on the platforms that comes under the Digital Production team’s ownership. The Associate Digital Producer will assist the team in special projects which include custom creation of microsites and pages for national or affiliate needs. The ideal candidate is passionate about the power and reach of web and mobile platforms. RESPONSIBILITIESKey Objectives for the Role:

• Increase efficiency of the publishing process to aclu.org, YouTube, and affiliate template
• Empower the organization to be data-driven in making content publishing choices
• Ensure all content is optimized for online engagement especially for key traffic sources like search, paid media, social, and email-based traffic (SEO, social share, etc)
• Prioritize and triage to focus on and meet organizational priorities

Responsibilities:

• Manage day to day needs of the ACLU’s CMS and publishing needs
• Manage day-to-day work related to the ACLU’s CMS and publishing workflows. This includes being an expert on digital publishing workflows such that content is optimized for reach, quality and related digital best practices
• Curates ACLU.org homepage and updates it based on rapid response moments, institutional priorities, etc
• Publishes blog posts and other content as needed to ACLU websites including third-party platforms and affiliate sites
• Works within the publishing request system to address content tasks in a timely manner
• Advocate for improvements to the CMS and publishing capabilities with the ACLU’s in-house product & engineering team and vendors
• Champions the growth of our email, text and social media lists by artfully pairing growth call-to-actions with the right content
• Supports their team in devising strategies around A/B testing to maximize on site engagement & conversion
• Advocates for critical bug fixes, enhancements and new features to the ACLU’s digital publishing system (based on Wordpress) for national and affiliate needs
• Participates in rotating coverage schedule to ensure the site is covered during all proactive and reactive moments
• Off-hours production and publishing work, as needed, for live coverage of high-priority events or “breaking news” moments.
• Engage in special projects and other duties as assigned
• Center principles of equity, inclusion, and belonging in all work, embedding the values in program development, policy application, and organizational practices and processes
• Commitment to the mission of the ACLU
• Demonstrate a commitment to diversity within the office using a personal approach that values all individuals and respects differences in regards to race, ethnicity, age, gender identity and expression, sexual orientation, religion, disability and socio-economic circumstance
• Commitment to work collaboratively and respectfully toward resolving obstacles and/or conflicts

EXPERIENCE & QUALIFICATIONS

• A minimum of 1 year of related experience
• Intermediate knowledge of HTML and CSS; Wordpress experience a plus
• Ability to multi-task, perform well under pressure, and meet tight deadlines are essential
• Ability to organize content in a clear and creative format to engage various audiences
• Excellent oral and written communication skills
• Ability to work independently or as part of a team
• Professional experience posting content online or to social media channels is desirable
• Bachelor’s degree or equivalent professional experience is preferred
• Familiarity with A/B testing practices and data analysis is preferred

COMPENSATION

The annual salary for this position is $72,141 (Level J). This salary is reflective of a position based in [New York, NY]. This salary will be subject to a locality adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting. Note that most of the salaries listed on our job postings reflect New York, NY salaries, where our National offices are headquartered.

ABOUT THE ACLU

The ACLU dares to create a more perfect union – beyond one person, party, or side. Our mission is to realize this promise of the United States Constitution for all and expand the reach of its guarantees.

For over 100 years, the ACLU has worked to defend and preserve the individual rights and liberties guaranteed by the Constitution and laws of the United States. Whether it’s ending mass incarceration, achieving full equality for the LGBTQ+ community, establishing new privacy protections for our digital age, or preserving the right to vote or the right to have an abortion, the ACLU takes up the toughest civil liberties cases and issues to defend all people from government abuse and overreach.

Equity, diversity, and inclusion are core values of the ACLU and central to our work to advance liberty, equality, and justice for all. We are a community committed to learning and growth, humility and grace, transparency and accountability. We believe in a collective responsibility to create a culture of belonging for all people within our organization – one that respects and embraces difference; treats everyone equitably; and empowers our colleagues to do the best work possible. We are as committed to anti-oppression and anti-racism internally as we are externally. Because whether we’re in the courts or in the office, we believe ‘We the People’ means all of us.

The ACLU is an equal opportunity employer. We value a diverse workforce and an inclusive culture. The ACLU encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status and record of arrest or conviction, or any other characteristic protected by applicable law. Black people, Indigenous people, people of color; lesbian, gay, bisexual, transgender, queer, and intersex people; women; people with disabilities, protected veterans, and formerly incarcerated individuals are all strongly encouraged to apply.

The ACLU makes every effort to assure that its recruitment and employment provide all qualified persons, including persons with disabilities, with full opportunities for employment in all positions.

The ACLU is committed to providing reasonable accommodation to individuals with disabilities. If you are a qualified individual with a disability and need assistance applying online, please email benefits.hrdept@aclu.org. If you are selected for an interview, you will receive additional information regarding how to request an accommodation for the interview process.

The Department of Education has determined that employment in this position at the ACLU does not qualify for the Public Service Loan Forgiveness Program.