Assoc Director, Global Marketing, Immunology
- Full-Time
- King Of Prussia, PA
- CSL Behring
- Posted 2 years ago – Accepting applications
Job Description
With operations in 35+ nations and ~ 27,000 employees worldwide, CSL is driven to develop and deliver a broad range of lifesaving therapies to treat disorders such as hemophilia and primary immune deficiencies, and vaccines to prevent influenza. Our therapies are also used in cardiac surgery, organ transplantation and burn treatment.
CSL is the parent company of CSL Behring and Seqirus. CSL Behring is a global leader in the protein biotherapeutics industry, focused on bringing to market biotherapies used to treat serious and often rare conditions. CSL Behring operates CSL Plasma , one of the world's largest collectors of human plasma, which is used to create CSL's therapies. Seqirus is the second largest influenza vaccine company in the world and is a transcontinental partner in pandemic preparedness and a major contributor to the prevention and control of influenza globally.
We invite you to take a look at the many career possibilities available around the globe and consider building your promising future at CSL by becoming a member of our team!
The Associate Director, Global Marketing, Immunology is responsible for implementation of global marketing strategies for defined product/s within the TA or Sub TA. The incumbent needs to ensure that defined strategies are applied globally. This role will have dual responsibilities as a brand lead within the Ig portfolio as well as launch preparation within the HAE portfolio.
Global marketing strategies include:
Development of value proposition for development products
Core global positioning concepts and messages
Core global marketing programs
Global brand guidelines and launch packages in digital and traditional forms
Implement Global Launch Team (GLT) defined tactical priority initiatives. This may include:
Transformation of defined strategy in promotional activities
Pre-marketing/launch concepts for new products/new markets
Monitor and contribute to key product development milestones via the R&D project management process where applicable. Responsible for communication concerning the respective portfolio:
Support development and implementation of communication plan
Participation at congresses, symposia, meetings
Support Commercial Operations Regions for customer support (e.g. Opinion Leaders, Patient Organizations)
Disseminate product experience and product strategy to Commercial Operations Regions, realizing that approaches can be country/ region specific. Develop global training platform and where appropriate, perform training. Provide critical analysis of own and competitive products in collaboration with internal and external partners (market analysis, sales data analysis, market research, where appropriate) for use in formulating marketing strategies and activities in the regions. Maintain or develop relationships with key internal groups (including Commercial Operations Regions, R&D, Legal, Finance, etc.) and with key external groups (KOLs, Patient organizations etc). Represent commercial issues and requests for key products from the GLT to R&D via the project management process and project team forums. Works with medical affairs, market access and Global Commercial Insights & Analytics to prepare commercial forecasts as an input to commercial assessments and / or business cases to support R&D Stage Gate decisions.
Qualifications:
Education:
BS/BA required, preferably in the health-related discipline/ natural science. MBA or other related business degree preferred .
Experience:
8+ years' healthcare experience with 5+ years' commercial marketing experience in pharmaceutical/ biotech or relevant industry. Minimum of 10 years of relevant commercial / marketing experience, including relevant experience in a range of R&D, sales, marketing and business development roles.
Travel:
Willingness and flexibility to meet overseas travel requirements (up to 20%).
#LI-JG1
Worker Type:
Employee
Worker Sub Type:
Regular
Apply to this Job
CSL is the parent company of CSL Behring and Seqirus. CSL Behring is a global leader in the protein biotherapeutics industry, focused on bringing to market biotherapies used to treat serious and often rare conditions. CSL Behring operates CSL Plasma , one of the world's largest collectors of human plasma, which is used to create CSL's therapies. Seqirus is the second largest influenza vaccine company in the world and is a transcontinental partner in pandemic preparedness and a major contributor to the prevention and control of influenza globally.
We invite you to take a look at the many career possibilities available around the globe and consider building your promising future at CSL by becoming a member of our team!
The Associate Director, Global Marketing, Immunology is responsible for implementation of global marketing strategies for defined product/s within the TA or Sub TA. The incumbent needs to ensure that defined strategies are applied globally. This role will have dual responsibilities as a brand lead within the Ig portfolio as well as launch preparation within the HAE portfolio.
Global marketing strategies include:
Development of value proposition for development products
Core global positioning concepts and messages
Core global marketing programs
Global brand guidelines and launch packages in digital and traditional forms
Implement Global Launch Team (GLT) defined tactical priority initiatives. This may include:
Transformation of defined strategy in promotional activities
Pre-marketing/launch concepts for new products/new markets
Monitor and contribute to key product development milestones via the R&D project management process where applicable. Responsible for communication concerning the respective portfolio:
Support development and implementation of communication plan
Participation at congresses, symposia, meetings
Support Commercial Operations Regions for customer support (e.g. Opinion Leaders, Patient Organizations)
Disseminate product experience and product strategy to Commercial Operations Regions, realizing that approaches can be country/ region specific. Develop global training platform and where appropriate, perform training. Provide critical analysis of own and competitive products in collaboration with internal and external partners (market analysis, sales data analysis, market research, where appropriate) for use in formulating marketing strategies and activities in the regions. Maintain or develop relationships with key internal groups (including Commercial Operations Regions, R&D, Legal, Finance, etc.) and with key external groups (KOLs, Patient organizations etc). Represent commercial issues and requests for key products from the GLT to R&D via the project management process and project team forums. Works with medical affairs, market access and Global Commercial Insights & Analytics to prepare commercial forecasts as an input to commercial assessments and / or business cases to support R&D Stage Gate decisions.
Qualifications:
Education:
BS/BA required, preferably in the health-related discipline/ natural science. MBA or other related business degree preferred .
Experience:
8+ years' healthcare experience with 5+ years' commercial marketing experience in pharmaceutical/ biotech or relevant industry. Minimum of 10 years of relevant commercial / marketing experience, including relevant experience in a range of R&D, sales, marketing and business development roles.
Travel:
Willingness and flexibility to meet overseas travel requirements (up to 20%).
#LI-JG1
Worker Type:
Employee
Worker Sub Type:
Regular