Assistant Vice President Product & Concept Marketing

Position Overview

In this role, you will be responsible for leading a team of marketing professionals on initiatives related to insurance (product and underwriting) and proprietary technology solutions. In addition, you are responsible for leading initiatives related to in-force marketing opportunities with an eye towards driving revenue and efficiency. The successful candidate will develop and deliver plans to promote, enhance, and educate Penn Mutual’s product portfolio to employees, financial professionals, and consumers.

Responsibilities

• Develops an integrated marketing strategy and annual calendar for all product, technology, and in-force marketing initiatives and campaigns
• Develops and executes product launch communications plans and marketing programs that support key business priorities
• Oversees a high volume of product marketing materials, including digital and print materials to promote insurance concepts and product benefits, and educates on the most compelling features
• Collaborates with key stakeholders throughout the organization to ensure complete alignment on initiatives. Stakeholders include:
  • Product Management (Product content)
  • Distribution (Product content)
  • Service Operations & Underwriting (ACE & InSight content)
  • Advanced Markets (Concept content)
  • Finance (Inforce initiatives)
  • Other Marketing Areas (All content)
• Explores opportunities to enhance policyholder engagement and recommends targeted marketing solutions
• Provides training communication and presentation support where needed
• Provides updates to product project team on marketing content creation for new product launches
• Provides product marketing and sales strategy subject matter expertise and guidance across the home office and field
• Leads a team with diverse skills and responsibilities providing clear direction and support, as well as professional development support and opportunities
• Performs other duties as assigned

• Strong business acumen coupled with a thorough understanding of life insurance and annuity product features and functionality, along with a deep understanding of the insurance industry
• Direct experience working with independent insurance distribution leaders and financial professionals
• Exhibits a strong professional presence with the ability to interact and communicate with all levels of the organization, including executive leadership
• Ability to effectively influence others, develop credibility and build relationships inside and outside the organization (executives, leaders, employees, external parties)
• Excellent collaborator with other areas of Marketing, stakeholders, other departments across the organization and third party resources
• Able to deliver clear guidance, including via the development of excellent business and project briefs for use by internal and external creative resources
• Ability to effectively navigate across the organization, and build consensus across functions to achieve common goals
• Sound judgment and decision-making capabilities
• Strong results orientation-effectively prioritizing work, managing to deadlines, and tracking business impact
• Inspirational, empowering and coaching leadership style
• Able to effectively manage change and inspire others to embrace and adapt to change
• Exceptional written, oral, interpersonal and presentation skills
• Ability to make a positive contribution as demonstrated by learning new skills and making suggestions for process/procedure improvement

• Minimum of 10 years’ leadership in product marketing, with strong experience in the life insurance industry
• Experience promoting highly competitive products to both financial professionals and high-net worth consumers
• Experience working closely with field distribution systems and a deep understanding of life insurance sales concepts
• Experience in building and leading high-performing teams, both internal and external

Education/Licenses/Professional Designations

• Bachelor’s degree in Marketing, Business Administration or other relevant discipline required
• Advanced degree a plus
• Life insurance industry designations a plus

Salary Level = 24

All Associates Exemplify Our Penn Mutual Values:

Acting With Integrity—We have the conscious intention to do the right thing.

Respecting One Another—We see each other’s distinctiveness as a valued asset.

Focusing on Relationships—We foster meaningful connections with others.

Sustaining Our Legacy—We are trusted guardians for what we promise.

A Shared Sense of Belonging—We evoke our place as part of a world that we influence and influences us.

For Leadership roles within Penn Mutual, we believe the below characteristics are essential:

Execution Focused—Gets it done. Drives progress and results towards strategic objectives.

Strategic–Sees the big picture. Challenges boundaries, takes risks and innovates to execute and advance Penn Mutual’s strategy.

Authentic–Keeps it real. Is principled, transparent, trustworthy and accountable.

Decisive – Makes the call. Demonstrates courage, confidence and a bias for action.

Empowering – Develops people. Sets clear expectations, delegates effectively and encourages risk taking.

Influential – Sets the tone. Inspires, motivates and persuades others through their decisions and actions.

Penn Mutual is committed to Equal Employment Opportunity (EEO). We provide employment and advancement opportunities to all qualified applicants and associates, according to applicable laws. This is reflected in our practices for hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, compensation, selection or training, and all other terms and conditions of employment. All employment-related decisions and practices are free from unlawful discrimination. This includes: race, creed, color, national origin, ancestry, citizenship age, gender (including pregnancy), sexual orientation, gender identity or expression, domestic partnership or civil union status, marital status, genetic information, disability, religious observance or practice, liability, veteran status or any other classification protected under applicable law.

Leaders may, at their discretion, change the responsibilities in this position description at any time due to reasonable accommodation and/or other business reasons.

About the Penn Mutual Life Insurance Company

Penn Mutual helps people become stronger. Our expertly crafted life insurance is vital to long-term financial health and strengthens people’s ability to enjoy every day. Working with our trusted network of financial professionals, we take the long view, building customized solutions for individuals, their families, and their businesses. Penn Mutual supports its financial professionals with retirement and investment services through its wholly owned subsidiary, Hornor, Townsend & Kent, LLC, member FINRA/SIPC.