VP/Head of Global Marketing Details

Daon Inc - Fairfax, VA

Employment Type : Full-Time

Role Summary:


As Daon continues its rapid global growth and expansion into new markets, we are looking for a marketing leader who will be responsible for building, leading, and mentoring a global marketing team. As our VP of Marketing, he/she will report to both the President of the Americas and the President of EMEA & APAC.


Role Responsibilities:


  • Develop and own Daon’s global marketing strategy, execution and operating plan
  • Develop segment strategies, messaging and go-to-market plans
  • Build and manage a global marketing team
  • Positioning – develop product positioning and messaging that differentiates our products in the market
  • Content – oversee the creation of a variety of content types, including collateral, white papers, presentations, etc.
  • Sales enablement – communicate the value proposition of our products to the sales team and develop tools that support the selling process
  • Create training materials for teams with regard to messaging, product capabilities, market landscape, and competitors
  • Oversee all inbound and outbound marketing and communications efforts
  • Manage demand generation and content marketing campaigns
  • Lead the development and execution of multi-channel acquisition and nurturing campaigns
  • Track, manage and report on key marketing effectiveness metrics
  • Manage external agencies and resources
  • Work closely with sales to improve lead gen evaluation and full-funnel metrics
  • Track competitor activities and develop highly competitive market strategies
  • Develop effective account-based marketing tactics alongside sales
  • Drive brand awareness, thought leadership, and education in the market

Qualifications/Skills & Experience:


  • Entrepreneurial spirit – ability to thrive in a fast-paced, growing organization without much of a defined process or infrastructure
  • Track record of strategic marketing leadership success in high-growth technology and enterprise SaaS companies
  • 10-15+ years of progressive and global B2B marketing experience
  • Experience of managing and building high-performing teams
  • Proven track record of driving sales pipeline and accelerating revenue growth
  • Experience owning marketing programs across different channels, lifecycle stages, and for various audiences and buyer personas
  • Strategic yet hands-on, with an entrepreneurial builder mentality
  • Data-driven, analytical, and ROI-focused
  • Excellent leadership and written, verbal, and interpersonal skills
  • Working knowledge of marketing automation platforms such as HubSpot
  • Solid technical knowledge foundation with the ability to translate technical content into business value for internal and external stakeholders
  • Proven experience creating content for demand generation campaigns, product introductions, and other promotional collateral and communications

Critical Success Factors – Personal Traits & Attributes:

  • Able to operate strategically while driving tactics and execution as well; roll up your sleeves and get it done mentality
  • Possess an entrepreneurial spirit and be able to work independently and effectively in a results-oriented, efficient environment
  • Excellent written, verbal, and interpersonal communication skills
  • Strong strategic thinking, problem solving, analytical/critical thinking skills
  • Thrive in a fast-paced environment that requires strong business judgment and solid communication skills.
  • Excellent organizational and time management skills.
  • Resilience, tenacity and a strong desire to deliver continuous improvement.
  • Possess high level of emotional intelligence.
  • Ability to work effectively in an environment characterized by a high level of ambiguity and fluidity.
  • Exceptional organization skills with the ability to assess, plan and prioritize own workload and make independent decisions.
  • Exceptional attention to detail.
  • Strong ability in building and maintaining positive relationships.
  • Highly motivated and self-directed.
  • Proven ability to identify and resolve problems while maintaining professionalism.
  • Strong organizational skills across both a team and individual setting.
  • Adaptable to changing needs and situations.
  • Friendly and approachable

Principals Only. Daon is an Equal Opportunity Employer.

Posted on : 3 years ago