Senior Vice President, Group Account Director Details

Senior Vice President, Group Account Director

Digitas - New York, NY

Employment Type : Full-Time

Company Description

Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people. We leverage comprehensive data, technology, creative, media and strategy capabilities to deliver Media-Fueled Creativity via connected Solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation. A Leader in Gartner’s Magic Quadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices. For more information visit www.digitas.com.

As SVP, Group Account Director, you’ll take ownership in driving the impact of our business, leading the charge for us to become a more influential partner to our client CMO and division VPs, through the quality of our ideas, our creative work, and our data insights. Day to day, you will:

• Eloquently articulating our views on digital business philosophies, keeping clients up to date on industry context
• Actively establishing and growing senior-level client relationships based on trust, and leveraging these relationships in the development of business growth
• Developing cutting-edge, insight-driven integrated marketing programs, leveraging expertise across media, with a focus on direct response marketing
• Maintaining a strong understanding of changes in the telecom industry and how SMB, Mid-market, and Enterprise needs are adapting, and developing relevant case studies on client businesses
• Deliver strategic client presentations and providing recommendations that are concise, insightful and on point
• Connecting to broader agency intellectual capital and bringing best practices to client engagements
• Strong executive presence when leading presentations with senior level clients to share strategies, POVs, and insights
• Proactively determine where and how in-depth insight about the consumer’s attitude and behavior can help make the client’s marketing more successful
• Persuasiveness and the confidence to excite clients to buy into powerful ideas:
  • A reputation for being exceptionally insightful, enterprising, articulate and convincing
• A refined understanding of how marketing, creative, planning, media, technology and analytics integrate
• Superior analytical skills, strategic thinking, communication and presentation skills
• Experience using market research, AB testing, analytics, customer journey, and competitor analysis to form strategy around brand positioning and customer segmentation
• Experience working cross functionally with exposure to all relevant marketing disciplines and channels throughout career

We’re looking for a talented SVP/Group Account Director with impressive work experience, including:

• 15+ years of experience, including a strong, established history of direct response marketing, and client leadership in integrated marketing or a digital scope
• Extensive marketing knowledge across media, including digital and email
• Proven influence at the CMO level and beyond
• Preferably experience in both advertising agency and client experience

All your information will be kept confidential according to EEO guidelines.