Senior PPC Specialist
Employment Type : Full-Time
Overview:Great Pay! Challenging Work! Continuous Learning! Opportunity to Advance!
Join our team and be an integral part of our Digital practice. You will take an important and evolving role working on both client and Rand Group digital marketing strategies to successfully drive high impact marketing programs. With a keen interest in creating and implementing a variety of search marketing strategies, you will use your analytical skills combined with your campaign implementation & execution experience to contribute positively to our business goals. If you are looking for an opportunity to learn, an opportunity to advance, an opportunity to be a part of something special then Rand Group is the place for you!
Compensation and Benefits:- Objective and comprehensive bonus programs reward your contributions:
- Production Bonus
- Travel Bonus
- Recruiting Referral Bonus
- New business referral bonus
- 100% company paid major medical health benefits
- 100% company paid dental insurance, life insurance, long term disability, short term disability
- 401k Plan with match
Work Life Balance:- Travel no more than 35%
- 4 weeks PTO + Bonus PTO at 5, 10 and 15 years of service
- Annual Charity match to a non-profit of your choice
Career Advancement:- Performance evaluations twice a year
- 80 hours annual training
- Personal Development Plan that is updated annually for career progression
Responsibilities:- Conduct search query market analysis and budget forecasting
- Develop strategic pay-per-click campaigns based on research and insights
- Perform daily management of paid search programs on Google, Bing and other search platforms
- Assist in the monitoring of bids, budget caps, impression share, and other important account metrics, to proactively identify and action opportunities for optimization
- Organize keywords into focused ad groups and identify appropriate keyword match types and bidding strategies
- Analyze existing paid search strategies and structure and provide actionable insights and recommendations for improvement
- Keep pace with search engine and PPC industry trends and tactics and identify new opportunities for growth
- Monitor paid search performance and communicate to the team and clients on new project developments and results
- Assist in the management of display and other contextual advertising platforms
- Develop interim and post-campaign results reports and dashboards, highlighting campaign performance in a compelling format
- Provides sales support assisting with search query demand forecasting and market validation
- Ensure quality assurance measures
- Proactively manage client relationships and become a trusted advisor
Qualifications:- Bachelor’s degree in Marketing, Business, or related field of study preferred
- 8+ years’ experience with AdWords and/or Bing
- Demonstrated experience conceptualizing, developing and optimizing robust SEM campaigns
- Understanding of SEO tactics including keyword research, local SEO and on-page optimization
- Strong knowledge and understanding of current trends in digital media/social media
- Agency experience preferred, this is a hybrid in-house and agency team
- Strong analytical skills and experience generating SEM reports
- Possess strong decision making and time management skills
- Demonstrated problem solving, attention to detail and critical thinking skills
- Ability to work in and help lead small teams
Why Rand Group?
Join a team committed to delivering solutions that works specifically to the needs of each client. Our core values of integrity and respect are our guideposts to how we work. Since 2003, Rand Group has experienced consistent growth year over year. Take control of your career and work amongst driven, talented professionals in the industry. With performance evaluations twice a year, we offer opportunities for career advancement for our employees to chart their own career path.