Product Marketing Manager- Customer Experience Details

Product Marketing Manager- Customer Experience

Qualtrics - Seattle, WA

Employment Type : Full-Time

The Qualtrics XM Platform™ is a system of action that helps businesses to attract customers who stay longer and buy more, to engage and empower employees to do the best work of their lives, to develop breakthrough products people love, and to build a brand people can’t imagine living without.

Joining Qualtrics means becoming part of a team bold enough to chase breakthrough experiences - like building a technology that will be a force for good. A team committed to diversity, equity, and inclusion because of a conviction that every voice holds value, with a vision for representation that matches the world around us and inclusion that far exceeds it. You could belong to a team whose values center on transparency, being all in, having customer obsession, acting as one team, and operating with scrappiness. All so you can do the best work of your career.

We believe every interaction is an opportunity. Are we yours?

Do you get energized by big challenges and driving high-growth businesses? Do you love cross-functional partnerships with product, sales, and marketing? The Qualtrics Product Marketing team is looking for a product marketing manager to drive our GTM, positioning, and vision for our Customer Experience business line, targeting the customer care audience.

The best person for this role understands customer experience management and the customer care market space and competitive environment, has proven chops in value-based messaging that delivers pipeline and win rates, can build and operationalize a multi-channel GTM strategy that results in exponential growth, loves to build scalable programs across regions, and gets energy working in a dynamic environment.

The right addition to the team also has 5-10 years of SaaS Marketing experience, an MBA from a top tier university is preferred. This role develops product and market strategies that position the company to achieve long term growth, while meeting annual revenue and profitability goals. You will continually identify and assess new market, product, and technology opportunities and ensure resources are in place to drive marketing strategy and achieve joint goals.

You’ll know you’re doing a great job when you are exceeding your business performance goals. PMM's are responsible for their line of business, defining strategic direction, and driving execution to achieve long-term business goals. You will be expected to know your customers and market so intimately that you define and communicate a clear, differentiated, defensible, and monetizable market position. You’ll be customer-obsessed, strategic, detailed, and highly creative driving with the following primary responsibilities:

• Create the GTM strategy for the customer experience business in collaboration with sales, growth marketing, field marketing, and industry teams. Build operational cadence and serve as a key and active member of the senior management operating team for respective business line
• Monitor business metrics in regard to revenue, pipeline, win rate, market share and product portfolio mix. Communicate these metrics to the PMM and senior management team along with appropriate optimization and action plan recommendations.
• Provide leadership for the development of global strategic marketing plans including objectives and strategy for targeted markets
• Develop and execute on launch plans for new solution offerings in your respective business
• Develop the marketing and sales content needed to support the customer journey and business goals. Including but not limited to messaging and positioning, use cases, and supporting content such as pitch decks, case studies, blogs, webpages, whitepapers, and other customer and sales facing content.
• Drive efforts with product and business development to define an overall product and technology portfolio strategy that will drive the long term growth of the organization
• Ensure the development of all strategic product roadmaps and corresponding marketing plans
• Lead the process for the continuous evaluation of trends and adjust strategy to capitalize on shifts in the marketplace. Including the process of obtaining and disseminating competitive intelligence across all markets and product lines
• Analyze existing product and markets in terms of the ability to compete, gain market share, grow revenue and sustain or grow profitability
• Collaborate with Sales, Business Development and OEM to define effective sales channels of all products
• Establish effective relationship with the sales force with leadership, training, pricing and positioning expertise
• Obtain and use competitive intelligence to inform your GTM and product roadmap in terms of the ability to compete, gain market share, and grow revenue
• Responsible (in collaboration with sales) for the development of the company’s revenue forecast

• Work life integration is deeply meaningful to us - we have frequent office events, team outings, and happy hours.
• We take pride in our offices design aiming at cultivating creativity from our rooftop views to an open and collaborative work space.
• On top of standard benefits package (medical, dental, vision, life insurance, etc) we provide snacks, drinks, and free lunches in our office.
• We believe in sharing Qualtrics success which is part of the compensation for all employees.