Planning Director, BX - VP Details

Planning Director, BX - VP

FCB Global - New York, NY

Employment Type : Full-Time

JOB SUMMARY
CommentsThe VP Branding Planning Director is responsible for leading the development of the strategic foundation of brand development process. He/she is responsible for orchestrating branding workshops such as; Brand Personality and Purpose Workshops, Brand Architecture Workshops, Naming and Nomenclature Workshops, etc. He/she will provide strategic recommendations to clients and internal team members and will be responsible for ensuring the strategic intent of the brand guides the execution and implementation of the brand identities.

The VP Branding Planning Director must understand customer insights as it relates to building brand perception and experiences for a brand through visual, verbal and sensory identity. He/she will actively collaborate with VP Branding Design Directors and Design Directors, in the development of design strategies. Also he/she will be the agency go to person for personality and purpose workshops, naming and color analysis. He/she must possess good presentation skills and be able to express strategic thinking and branding point of views.

The VP Branding Planning Director will also participate in the creation of new business presentations, as well as collaborate with the account team members in estimating budgets and timing for projects.
ESSENTIAL FUNCTIONS

Strategic Thinking

Set the strategic vision for the brand development process. Create the strategic foundation for the brand development process.

Branding Strategic Thinking

Manage the process that results into brand personality and brand purpose recommendation

Naming

Create naming and nomenclature recommendations for branding assignments. Set the naming and nomenclature approach for branding assignments

JOB DUTIES & RESPONSIBILITIES
Comments

Applies problem-solving skills to achieve unique strategic solutions for branding challenges.

Remains up-to-date on current healthcare industry trends, branding and related communications industries.

Presents and sells strategic capabilities and offerings to internal teams and external clients.

Delivers insightful strategy presentations within given budgets and timelines.

Assesses the branding intent in competitive material, supervises the creation of competitive audits and presents recommendations based on market opportunities.

Leads the preparation of brand personality and purpose workshops; writes and presents workshop reports to clients.

Creates color analysis presentations in collaboration with a Design Director.

Partners with a Design Directors to write and develop brand personality descriptors, brand purpose statement, branding guidelines, and brand vision books.

Builds strategic rationale for brand architectures solutions.

Writes proposals and creates estimates for project timing and budgets.

Collaborates with the Sr. Account Executive to track project progress and alert the Branding Planning team, the VP Branding Design Directors, and SVP Creative director on budget and timeline issues.

Helps to instill integration of the FCB company’s philosophy and innovations with clients and agency staff.

Recognizes areas where innovative thinking could lead to Agency progress.

EDUCATION

DEGREE/DIPLOMA

AREA OF STUDY

REQUIRED/PREFERRED

Bachelors

LICENSES & CERTIFICATIONS

• 
  Adobe InDesign is a plus.

EXPERIENCE

MIN EXPERIENCE

AREA OF EXPERIENCE

REQUIRED/PREFERRED

10 years

Industry Experience

KNOWLEDGE & SKILLS

Microsoft Office

Proficiency in Microsoft Word, Excel, PowerPoint

COMPETENCIES

Organization

Creates clear goals, identifies and finds the resources (e.g. time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time

Presentation

Ability to establish an effective demeanor and communication to influence one's point of view

Multitasking

Effectively handle large volume of multiple projects or tasks and manage deadlines in a fast paced environment

Collaboration

Ability to work effectively in a team environment to build and foster collaborative environment

Quality Orientation

Sees details, grades them against a pre-set standard and identifies flaws to monitor the quality of work and make any necessary improvements

Detail Orientation

Acute attention to detail, with an emphasis on consistency and continuity.

Communication

Is attentive and shows interest in the subject; Expresses ideas clearly and accurately

OTHER INFORMATION
CommentsOpen to travel for meetings such as: strategic workshops, client presentation, market research, etc.
Open to relocate temporarily when working with other companies within the network
STATEMENT OF UNDERSTANDING
We are providing you with this job description as a guideline for your role. Based on your team, your role may vary slightly and you may perform other duties or have other responsibilities that are dictated by business needs. However, if you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.

In addition, this job description is not intended to include modifications consistent with providing reasonable accommodation for a disability.

For U.S. Job Seekers

It is the policy of FCB and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.