Marketing Operations Analyst Details

Marketing Operations Analyst

PACCAR - Bellevue, WA

Employment Type : Full-Time

Company Information

PACCAR is a Fortune 500 company established in 1905. PACCAR Inc is recognized as a global leader in the commercial vehicle, financial, and customer service fields with internationally recognized brands such as Kenworth, Peterbilt, and DAF trucks. PACCAR is a global technology leader in the design, manufacture and customer support of high-quality light-, medium- and heavy-duty trucks under the Kenworth, Peterbilt and DAF nameplates. PACCAR designs and manufactures advanced diesel engines and also provides customized financial services, information technology and truck parts related to its principal business. Whether you want to design the transportation technology of tomorrow, support the staff functions of a dynamic, international leader, or build our excellent products and services — you can develop the career you desire with PACCAR. Get started!

PACCAR Leasing, a PACCAR division, operates in an exciting industry where innovation is high, opportunities abound, and change is constant so being prepared for new challenges is part of our culture. Founded in 1980 to provide premium Kenworth and Peterbilt vehicles to leasing and rental customers, PacLease is one of the fastest-growing commercial truck leasing companies in the transportation industry. With independent and company-owned locations throughout the United States and Canada, we provide customized full-service lease, rental, and contract maintenance programs designed to meet specific fleet needs.

The Marketing Operations Analyst owns the creation and maintenance of reporting dashboards to track and measure vital statistics including but not limited to digital reach, market share, vehicle residuals and supplier program take rates. The Marketing Operations Analyst works closely with the Events & Branding Specialist in the creation of strategic marketing plans by utilizing campaign data, industry trends, social listening and market research to determine campaigns and program direction. This position is also responsible for maintaining the division sales CRM system for new user set up, marketing automation, and program tracking. The ideal candidate will be able to work with our Senior Executive and Sales teams while maintaining a high level of internal collaboration across multiple departments. This position reports directly to the PACCAR Leasing Marketing Manager.

Do you have experience analyzing large data sets and looking for patterns? Do you want the opportunity to think outside the box on new digital marketing strategies and implement them with a team passionate about marketing? If so, PACCAR Leasing is the place for you! Come join us in taking PACCAR Leasing marketing efforts to the next level.

• Provide guidance and support for enhancing PLC’s current Digital Marketing efforts and developing/launching new initiatives.
• Analyze PacLease digital media Marketing data to help develop benchmarks, optimization strategies and recommendations.
• Conduct marketing campaign ROI reporting/analysis to tie marketing’s efforts to sales revenue.
• Work in close collaboration with the Events & Branding Specialist.
• Serve as main business lead for Microsoft Dynamics CRM system administration.
• Conduct strategic research and gather market intelligence to drive product/positioning decisions as well as to support management decisions.
• Analyze internal and external data for trends using statistical research and methods and make business recommendations based upon data conclusions.
• Create sales, marketing, and executive key indicator dashboards.
• Manage PACCAR Leasing residual value matrix and update accordingly based upon relevant internal and external data.
• Lead and participate in Six Sigma based project teams and duties as assigned.

• Organizational and multi-tasking skills. Must be able to prioritize workload and work on multiple projects simultaneously.
• Detail oriented. Experience managing large volumes of data, conducting strategic research and report generation required.
• Strong Excel, Access and/or Tableau skills.
• Familiarity with CRM systems.
• Strong project management skills.
• Effective in interfacing with senior managers within PACCAR, Dealers, customers, and suppliers.

• 3 or more years experience in advanced research and data analytics techniques.
• Knowledge about PACCAR Leasing products, competitors, and the transportation Class 8 and Medium Duty industry desired, not required.
• Understanding of Kenworth and/or Peterbilt truck specifications desired, not required.

• Act with Integrity
• Demonstrate Adaptability
• Drive for Results
• Influence Others
• Lead Innovation and Quality Initiatives
• Manage Execution
• Manage Talent
• Use Sound Judgment / Business Acumen
• Technical Acumen

• Bachelor's Degree in Business Administration, Marketing or related field required.

PACCAR is an Equal Opportunity Employer/Protected Veteran/Disability.