Digital Strategy Principal - DC
Kivvit - Washington, DC
Employment Type : Full-Time
DIGITAL PRINCIPAL – KIVVIT, WASHINGTON, D.C.
Kivvit is seeking a Digital Principal for Kivvit’s digital strategy and communications team.
Kivvit was named Digital Agency of the Year by Provoke (formerly Holmes Report) in May 2020 and also ranked number 5 on PRovoke’s list of Best Agencies to Work For in North America. Digital strategy is embedded in every aspect of the services and products we deliver to our clients. Annually, Kivvit manages tens of million dollars in strategic digital campaigns for our clients, with digital spending continuing to increase. Kivvit prides itself on being at the forefront of digital innovation. We place great value on leveraging the most cutting-edge insights, tools, and tactics to run state-of-the-art digital campaigns for our clients.
As a Principal, you’ll serve as the account manager and lead strategist for clients ranging from Fortune 100 companies and global brands to the country’s top universities, non-profits, causes and foundations. You will oversee all aspects of client accounts – including strategy development, timelines, reporting and budgets. You will play a key role in fostering a digital-first culture, training and educating your colleagues on the latest tools, tactics and trends in digital programming. The position requires your strategic vision and in-depth knowledge of digital and social media advertising, audience segmentation, campaign management, and trends in online advocacy to strengthen Kivvit’s growing digital practice and further our clients’ goals — whether they’re in public affairs, policy, labor, nonprofit or corporate branding initiatives.
You need to thrive in a fast-paced, growth-oriented environment within a constantly changing industry, and you have the drive and results oriented mindset to achieve goals that support our team, growth strategy, and campaign objectives.
This position will be located in our New York City office.
Your role as Digital Principal:
- Build strategic digital campaigns that are innovative, sophisticated, measurable, and actionable.
- Collaborate with colleagues across offices in proposal development and client plan development and execution.
- Deliver innovative, creative work to clients by developing strategies to:
- Move our targets and advance our client outcomes and goals;
- Use current tactics in audience segmentation;
- Incorporate data analysis to drive online advertising strategies; and
- Drive audience engagement across social media, online, digital, video, email, web, and mobile platforms.
- Provide outstanding digital service for our clients – managing intricate campaigns for existing digital clients and educating non-digital clients on the benefits of digital programing
- Serve as a leader and advocate for digital strategy by providing hands on training for junior staff and regular education for senior public affairs staff.
Desired qualifications and experience:
- Five or more years of relevant digital outreach and marketing experience in an agency, campaign, private-sector, and/or consumer brand setting.
- Proficiency developing and managing integrated digital marketing campaigns using research, segmentation and modeling for a variety of clients, including management of media plans and day-to-day relationships with clients and vendors.
- Fluency within key advertising platforms such as but not limited to Facebook, Instagram, AdWords, YouTube, Twitter, and LinkedIn and comfort navigating CRMs.
- Tactical understanding of Google Analytics, Google Tag Manager, UTM Codes and the relationship between digital advertising and website analytics.
- Strong proficiency with industry-specific systems and tools, including — but not limited to — Google Ads, WordPress, Salesforce, HubSpot, Sketch, Facebook Business Manager, LinkedIn Ads, Adobe Creative Cloud, Asana, Microsoft Office product suite, Spark Influence, etc.
- Expert ability with paid search, display, retargeting, buying, marketing automation, e-commerce, landing pages, conversion, programmatic media optimization, and delivery of exceptional performance-oriented digital campaigns.
- Experience translating highly technical information into presentable and digestible formats that educate and enlighten non-technical internal and external stakeholders via datastudio, hubspot, or other metrics reporting platform.
- Development of short and long-term digital advertising campaigns, execution and leverage of data and analytics to optimize and improve results.
What makes you a great fit for this role:
- You are a strategic thinker with vast knowledge of digital marketing and advocacy technology landscape to lead and drive the strategy, development, and execution of all digital marketing plans and emerging media initiatives based on client requirements.
- You are curious, ambitious, entrepreneurial, comprehensive, relentless and committed.
- Deep knowledge of campaign metrics and analytics to inform campaign strategies and the ability to relay that information in a simple and effective manner.
- You are confident presenting your digital expertise in a formal business pitch, client and internal meetings.
- You are an organized project manager with the ability to quickly prioritize a dynamic and changing task list, and are adept at managing vertically and horizontally to achieve organizational and campaign-level objectives.
Benefits:
- High-level role with an award-winning firm leading the way in pioneering digital usage, while offering:
- Competitive compensation
- 401K match
- Company paid health care
- Continuing education stipend
- Generous PTO policy
- Collaborative culture and unique perks
About Kivvit
Kivvit is a leading data-driven strategic communications firm that specializes in helping our world-class roster of clients manage the biggest issues of the day in public affairs, policy, business, and media. We work at the intersection of corporate, government, and nonprofit sectors. Kivvit was recently named Digital Agency of the Year by Provoke, won gold medals in Bulldog Stars of PR awards for Most Innovative Agency and Best Large Agency, the Reed Awards Public Affairs Agency of the Year, and has been recognized for the last two years by the PRovoke (formerly Holmes Report) as one of the top five public affairs firms in North America. Kivvit’s award-winning team of more than 80 professionals across our six offices is comprised of leaders from government, journalism, advocacy, and business. Kivvit’s clients include Fortune 100 companies, global brands, labor unions, and the country’s top universities, non-profits, and foundations.
Kivvit has offices in Boston, Chicago, Miami, New York, New Jersey, and Washington, D.C.
Powered by JazzHR
NPIvgawPtV