Digital Marketing Manager Details

Titan Brands - Memphis, TN

Employment Type : Full-Time

Position Summary:

Titan Brands is a Top 500 internet retailer; our near triple digit year over year growth each of the last 5 years has only been achieved through true start-up mentality and passion for growth. Sick of high-margin retailers? So are we! It is our mission to deliver high-quality products at unbelievably low prices to everyday consumers.

Titan’s Digital Marketing Manager will most importantly be responsible for driving revenue and improving marketing ROI by building a solid digital marketing plan, closely managing the department’s budget and optimizing the department’s advertising expenses. The selected individual’s success in this role will be a critical driver to the overall profitability of the company.

Role and Responsibilities:

  • Manage and execute the digital marketing strategy for the company with focus on keyword analysis, social media strategy, campaign planning and KPI monitoring.
  • Optimize bidding strategy for digital advertising to maximize ROI.
  • Manage email marketing program, including drip campaigns, in the overall marketing and campaign strategy. Working with analytics and systems to better target and segment emails to improve performance.
  • Measure website performance and work to convert sales from third-party channels to direct website.
  • Collaborate with the Marketing team to create customer acquisition marketing programs with the overarching goal of driving brand awareness, traffic, conversion and revenue.
  • Work with the Data Analysts to research, understand, and communicate new digital marketing opportunities. Present ideas, with a data-driven business plan, to Leadership Team.
  • Drive continuous improvement through implementation of new and creative ideas by developing and implementing a robust test and learn plan.
  • Work with agency partner to conduct customer personal research. Leverages consumer insights to ideate and test new digital marketing initiatives.
  • Assist in the management of the Marketing department’s annual budget and financial objectives
  • Manage team of 3-5 Marketing Specialists

Skills and Abilities:

  • Excellent verbal and written communication skills
  • Exceptional Project management skills
  • Ability to manage a team of staff-level employees
  • Time management skills, ability to manage conflicting priorities
  • Knowledge of the agricultural industry is a plus

Qualifications, Experience, and Education Requirements:

  • High school diploma or equivalent required
  • Bachelor’s degree required/ related field of study preferred (i.e. Marketing, Econ, Data Science)

REQUIRED:

  • CPC Management experience
  • SEO experience
  • Ecommerce experience

PREFERRED:

  • Affiliate marketing experience
  • Experience in the agricultural or fitness industry/ies.
  • Third party selling platform experience (Amazon, eBay, Walmart, etc.)
  • Display marketing experience
  • Experience using Magento

SYSTEMS EXPERIENCE:

  • Predictive Marketing
  • Display Marketing
  • AdWords
  • Social Media – Ad Experience
  • Email Marketing (ESP)
  • Customer Segmentation
  • ERP System (NetSuite is a plus)

Job Location/Type:

  • Memphis, TN
  • Full Time/ Exempt

Reporting:

Reports to: CEO

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Posted on : 3 years ago