Creative Specalists
Employment Type : Full-Time
Responsible for developing big ideas for our digital marketing campaigns. At Jump we focus on customer acquisition for our clients through Facebook and Google Ads. We focus on perfomance based metrics to drive results through media and creative execution. The ideal candidate is a self-driven marketer who is both creative and analytical. This includes working with our clients on the strategy and implementing it with our creative production and media buying teams.
Job Descriptions:
- Deep dive into previous split test data to see what works and what doesn’t, identifying the patterns of success to capitalize one, and the mistakes to avoid for ads, landing pages, and other content sequences
- Analyze the data from all tests, write up an analyses that teases out the “what and why” findings so you and your team can learn and improve
- Relentlessly testing new variations on control creative to keep it performing at maximum levels
- Collaborating with PMs, developers, designers, video editors and fellow copywriters to provide constructive feedback on all creative content before live testing
- Client brainstorming and collaborating on concept development and other relevant marketing messaging position strategies
- Create client-facing presentations educating on our creative methodology and overall performance
- Prioritize split testing ideas to focus on those tests deemed to have the highest potential impact in the least time with the least effort with each media channel stakeholder while relying on both research and intuition to prioritize tests with highest likelihood of success
- Establish clear directives with copy, design, tech, media buyers, and other key team members to ensure smooth cross-functional delivery of all creative tests
- Work with client leads, media buyers and our creative production team to plan, execute and report
- Routinely perform audits with your direct reports to review key conversion results and setup automated systems to detect when something is not performing
- Participation in market research and customer insights
- Create detailed personas and map the ideal journeys our client’s customers will go through, integrating strategy with creative architecture to deliver an optimal conversion result
- Deep dive on our clients’ creative to identify the top priorities and establish a strategic road map so your direct reports can take care of the lowest hanging fruit first
- Remain constantly aware of new creative developments (Ads and LPs) within the industry by using pattern recognition skills and pass these learning signals to your direct reports
- Routinely create and review high converting story arcs for your direct reports to deliver an optimal conversion result
Requirements
- 3+ years of experience as a creative thought leader in a high-volume split testing environment that’s been exposed to multi-million dollar paid digital media buys
- Highly knowledgeable in product features with Facebook Ads and Google Ads Platforms
- Experience with consumer psychology and have developed a strong intuition about what works
- Experience using data analysis to creative development
- Passionate about the net effect of the split tests
- Ability to be data driven and use response data to detect patterns of success to replicate
- Experience with analytics, whether using Google Analytics, another CRO-specific analytics tool, or spreadsheets
- Excellent oral, written, and interpersonal skills
- Strong organizational skills
- Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables
- Ability to communicate effectively to all employee levels while understanding both the day to day and big picture
- Ability to work in a fast-paced environment while managing time effectively
- Is competitive, self motivated, and resourceful
Benefits
Join Us On Our Mission
We are a company where the world's best team members execute groundbreaking ideas through digital advertising.
About Jump 450
Jump 450, based in New York City, is a high-growth digital performance marketing agency that has seen rapid growth of over 250% over the past year. They have more than doubled their staff in the past year and expanded their resources to scalably grow their client's businesses. Jump 450's workplace culture, office environment, employee development approach, team engagement, perks, and benefits were part of the criteria that led to Ad Age's and Inc’s Best Places to Work and a 97% employee retention rate.
Jump 450 is the highest paying performance marketing agency in America. The company offers uncapped compensation for employees by sharing ~50 percent of top-line revenues with the team each month. On average, their media buyers make 400% higher than the average media buyer in the country. This work environment has created a triangle of alignment between company management, its employees, and its clients; resulting in Jump 450's clients always having the most skilled and coveted talent working on their accounts across their unique disciplines.
Jump 450’s office space is brand new and in a great complex (Brookfield Place) that has many amenities such as a robust food court, multiple restaurants within a minute walk, green space, water views, and great access to public transportation (Fulton St / World Trade Center / Cortland St / PATH stops within 5 a minute walk).
What We Offer
- Medical, Dental, & Vision Insurance Benefits
- 401k match plans
- Paid Holidays
- Flexible / Numerous PTO Days
- Volunteer Events, and Vacations
- Gym subsidy
- Commuter subsidies
- Free daily snacks and drinks
- Free weekly company breakfasts and lunches
- In-Office massages
- Company retreats
- Half-Day Fridays
- New MacBook Pro on your first day
- Standing workstations
- Company Events & Happy Hours