Account Based Marketing Manager Details

Account Based Marketing Manager

Triumvirate Environmental - Somerville, MA

Employment Type : Full-Time

Overview: Account Based Marketing Manager
Triumvirate Environmental, the fastest growing environmental services company on the East Coast, is seeking a high-energy enterprise marketing professional to join our dynamic marketing team! The person will lead our Account Based Marketing (ABM) efforts for our mid-size environmental services firm targeting Life Sciences, Healthcare, Higher Education and Industrial markets. Reporting to the Director of Marketing, this individual will work closely with our sales team to identify large prospects, build awareness and drive engagement.
Triumvirate Environmental is the fastest-growing environmental management firm in the Northeast. With offices and operations from New England to Florida, Triumvirate provides leading institutions in the Higher Education, Life Sciences, Healthcare, and Industrial sectors with diverse services and advice to assist them with compliance management. At Triumvirate, we strive to WOW both our employees and our customers. Our unique culture fosters growth, development, education, and creativity.
Objectives & Responsibilities:

• Design and execute custom marketing strategies and campaigns to build awareness, engage key contacts at target prospects, generate opportunities and accelerate the sales process
• Collaborate closely with sales representatives to determine services to target, relevant content to offer and campaign tactics to deploy
• Apply various marketing tactics, including email, direct mail, display advertising, social media and in-person events
• Coordinate ABM campaign tactics with timely sales follow up
• Work closely with the Content Marketing Manager to customize relevant and valuable content
• Track, analyze and report on the effectiveness of programs and campaigns
• Master use of marketing tools, such as HubSpot, Salesforce and Terminus

• At least 3 years of marketing, ideally enterprise B2B
• BA or BS in Marketing, Business, Communications or other relevant discipline
• Experience working closely with sales representatives targeting high value prospects
• Demonstrable track record of designing, executing and tracking high-impact digital marketing campaigns that deliver engagement, leads, opportunities and new business
• Marketing automation experience, ideally with HubSpot
• CRM experience, ideally with Oracle
• Experience with Account-Based Marketing (ABM) and tools, such as Terminus
• Email marketing
• Marketing metrics and analytics
• Highly self-motivated, productive, results-oriented, positive can-do attitude, analytical, detail-oriented, organized with a sense of urgency
• Excellent verbal and written communication skills, including the ability to interact effectively with all levels of staff and management
• Team player with the ability to work one-on-one with sales team members
• Ability to multi-task
• Creative and willing to test ideas and tactics
• Strong computer skills, including Microsoft Office
• Content marketing experience a plus
• Experience marketing environmental or industrial services to Healthcare, Life Sciences, Higher Education or Industrial markets a plus

Benefits:

• Health, Dental and Vision Insurance

• Gym membership discounts and health and wellness reimbursements!
• Gyms at select branch locations.
• 401(K) retirement savings plan with co. contribution.
• Very Generous Tuition Reimbursement Program - WOW!
• TONS of safety training with opportunities for external trainings and certifications!
• Paid time off and select paid holidays!
• Mentorship & Career Succession Planning
• Opportunity be involved with employee-led resource groups
• Relocation Opportunities
• Auto/Home insurance discounts, pet assistance discount plans, discounted movie passes & more!

For further information on Triumvirate & the exciting work that we are doing in the industry, please visit our LinkedIn page - Triumvirate LinkedIn

The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Individuals with Disabilities and Protected Veterans encouraged to apply. Triumvirate is an Equal Opportunity Employer (EOE) and a drug-free workplace.